Has increased 11% in the number of deliveries Porsche hit record levels in 2021. Other luxury automakers also reported similarly strong sales, including sister companies. Lamborghini and Bentleyand 2021 also marks the first time Taycan outsold the iconic 911.
The Stuttgart-based automaker delivered 301,915 vehicles in 2021, the highest number recorded since its inception. In a way, it’s normal business. SUVs still dominate (Porsche delivered 88,362 units Macan, its best-selling model and 83,071 examples of Cayenne, its second best-selling model), and China remained its largest market for a long time. Chinese buyers have delivered 95,671 Porsches, compared to 70,025 vehicles delivered in the United States and 86,160 in Europe (including 28,565 vehicles delivered in Germany).
In other ways, the status quo has been changed. Taycan deliveries more than double to 41,296 in 2021, and four-door electric currently positioned as Porsche’s third best-selling model. It goes first 911 (38,464 deliveries) and beyond Panamera (30,220 units delivered, including long and short wheelbase sedans and Sport Turismo wagons). 718 Cayman and 718 Boxster the duo stood last with 20,502 deliveries combined. Both capture the essence of the Porsche brand, but neither is envisioned as large displacement vehicles.
While the United States is not Porsche’s largest market, one of the more notable statistics in the company’s sales release is that delivery sales in our market jumped 22% in in 2021. In contrast, China and Europe only grew relatively small at 8% and 7%, respectively.
Porsche has a lot to celebrate as it looks to 2022 and is more successful than ever, but it emphasizes that it’s not about numbers.
Detlev von Platen, member of the board of sales and marketing at Porsche, said: “Demand remains strong and our orders are strong, so we start 2022 on a full foot. enough motivation and confidence in all regions of the world. “At the same time, sales are not the deciding factor for us. Instead, we want to represent our customers’ unique and exclusive experiences and will continue to expand those experiences. this worldwide.”
Passing the 300,000 mark represents an important milestone for Porsche; it is one of the testament to the effort the company has made to innovate its range over the past few decades. For context, the automaker sold 11,241 vehicles in the United States in 1981 and 2,849 911s here in 1991 – it was its best-selling model that year. Fast-forward to 2011, and Porsche’s annual deliveries have skyrocketed above the 100,000 mark, reaching 118,868 cars for the first time, an achievement that has been widely celebrated (and recognized as one of the best). Cayenne) at that time.
And, don’t let the Taycan vs 911 comparison fool you. Keep in mind that we’re comparing a four-door sedan with a two-door model, so seeing the former outselling the latter shouldn’t be surprising. Interest in the 911 remains high and healthy: Porsche sold 17,607 911s in 2011.
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