Porsche records sales of RM181 billion for 2022; Macan EV in 2024, large SUV on Cayenne coming soon
German manufacturer Porsche has released its figures for 2022, where the brand achieved 37.6 billion euros (RM180.9 billion), representing a growth of 13.65 compared to the sales figure. is 33.1 billion euros (RM159.3 billion). in 2021represents the brand’s all-time high.
Operating profit is 6.8 billion euros (RM32.7 billion) in 2022, up 1.5 billion euros (RM7.2 billion) from the previous year’s figure, or a 27.4% increase, while auto deliveries and net cash flow hit an all-time high last year the company reported last year and its profit on sales jumped from 16% in 2021 to 18% last year.
“In difficult conditions, we have achieved the most impressive results in the history of Porsche. We will also be able to offer our customers exciting new products again in 2022. This is the result of a great team effort,” said Porsche CEO and Chairman of the Executive Board. Oliver Blume said.
Porsche achieved 309,884 customer deliveries in 2022 – up from 301,915 vehicles in 2021 – despite many challenges, including the effects of the war in Ukraine, the coronavirus pandemic and disruptions to with the global supply chain. Net cash flow for cars increased from 3.7 billion euros (17.8 billion RM) to 3.9 billion euros (18.7 billion RM) in the 2022 financial year.
Porsche Vice President and Executive Board Member in charge of Finance and IT Lutz Meschke said:
Looking ahead, Porsche embarks on a ‘Road to 20’ program this year, in which the manufacturer aims to achieve an operating profit on sales of more than 20% over the long term, the company said. “We will be reviewing everything from our product range and pricing to our cost structure. We wanted to increase the quality of our contribution margin and make our product even more attractive,” said Meschke.
According to the automaker, the ‘Road to 20’ program is a continuation of Porsche’s Profit 2025 Program, helping the brand better weather the crises of previous years.
On the product front, Porsche will continue to focus on limited edition models as well as expand the ‘Sonderwunsch’ program, literally translated from the German term for special requests. These activities range from factory commissioning of custom colors or trim for mass-produced models, through reworking older cars, to production models. once at the factory.
Electrification continues to play an integral role in product deployment and The next generation all-electric Macan Porsche will reach customers by 2024, Porsche said. The brand’s smallest SUV will be joined by the all-electric 718 sports car in the “mid-decade”, which the brand says will only be available as an electric vehicle in the medium term.
The EV push continues with the next-generation all-electric Cayenne and there will be a new model positioned on top of the Cayenne that will offer “powerful performance and autonomous driving functions”, along with a new experience inside in the car. Porsche says the upcoming SUV model above the Cayenne will be built on the SSP Sport platform.
SSP architecture, short for Scalable system platformwill be used group-wide across brands including Volkswagen, Audi, Porsche and Bentley, which will eventually replace the Modular Horizontal Kit (MQB), the standard Modular Powertrain Matrix- modular (MSB), Modular Vertical Matrix (MLB), as well as newer Modular Electric Drive Matrix (MEB) And Premium Platform Electric (PPE).
As for the current third-generation Cayenne, the SUV will receive what Porsche describes as one of the most comprehensive upgrades in its history this year. Coming up are three plug-in hybrid variants with a greater range, while the new chassis is set to offer an even wider range, Porsche says.
In addition to its product portfolio, Porsche has also targeted a net carbon neutral value chain for its vehicles by 2030, and this includes a net carbon neutral phase for battery vehicles; this is based on an assumed total mileage of 200,000 km per vehicle.
With a significant proportion of 70% of all Porsche 911s produced since 1963 still on the road, Porsche invested a Long term stake in carbon neutral fuel manufacturer HIF Global for the production of synthetic fuels.
