Pets and humans together is a great new campaign launched by the Ad Council, Maddie’s Fund and Humane Society of the United States. #BeAHelper just the first wave of texting, encouraging us all to help our pets and the people in our communities by keeping them together because the best place for pets is with their people.
“We are extremely excited about this new campaign. “If the past few years have taught us anything, it is the important role pets play in their health, well-being and well-being,” says Mary Ippoliti-Smith, Executive Leadership Team at me, and how wonderful it is for our community to come together.” Maddie’s Foundation in the campaign announcement. “Keeping families together is more important than ever and we all have the opportunity to help make this a reality.”
Any of us can have a crisis that affects our ability to care for our pet. Help people in this situation by:
- Donate pet food to a pantry
- Donate money for vet care
- Short-term or long-term pet adoption for people in need
- Help reunite lost pets with their families or share what to do when someone loses their pet.
Kitty Block, President and CEO of Humane Society of Americasaid of the program, “Our new Pets and People Together Campaign highlights that each of us has a role to play in our communities to help ensure that families and their beloved pets are always there. stay together.”
The campaign features three new public service announcement (PSA) videos. The touching film “Magic Hour” shows how the small act of donating pet supplies to families in need brings joy to pet owners and their pets. The second film, “Muse,” reveals how financial donations from “helpers” help pets and people overcome unexpected hardships together. The third film, “Moon,” examines the benefits of short-term foster care by neighbors or friends and how it can make a huge impact.
Creative agency Wunderman Thompson donated its services to develop the strategy and create the PSA. In addition to TV PSAs, the campaign also includes print, digital, home and radio PSAs. The site contains many resources, PetsandPeopleTogether.org, Developed in partnership with digital agency Viget.
“Together with pets and people represents the important role that communities can play in keeping pets and people together. Heidi Arthur, Campaign Development Manager at Advertising Council, in the notification. “We have proven countless times that when the Advertising Council works with the Humane Society of America and the Maddie Foundation, we can change an issue for the better. We are proud of our ongoing partnership with these two influential organizations.”
Want to see what you can do or find out more information? Go petandpeopletogether.org to learn valuable information like how to pet a friend, neighbor or family member, or how to donate for veterinary care costs for a pet, and what to do when you find or lose a pet . Follow @Pets and People Together on social media. Use the hashtag #BeAHelper to share what you’re doing in your community to help keep pets and people together.
