Today is the day we find out which color will take the throne as the color of the year 2023. Are you ready to start seeing unique new shades everywhere?
All eyes are on Pantoneglobal standard for color communication, as they announced their most anticipated color of the year for 2023. Last year’s color was PANTONE 17-3938 Very Peri and was chosen in part to reflect optimism in the post-pandemic climate. However, for 2023, PANTONE 18-1750 Viva Magenta is the chosen color and is described as a unique shade in an unusual time. Viva Magenta is claimed to be able to impart strength and manifest power.
If you’re not too familiar with Viva Magenta as a color, think of a deep magenta with pink undertones. While I appreciate that a company declaring its color of the year can look like another marketing gimmick, Pantone doesn’t just take a random color out of the air. Instead, they look at creative industries, from entertainment to fashion, furniture and design to make an informed prediction about which nuances will matter over the next 12 months. For photographers active in these creative groups, knowing what color of the year is can only be a good thing. I know when I refer to my chosen shade to various art directors, designers or commercial clients, they are always impressed because I even know what it is.
For those looking for inspiration, this announcement is a good opportunity to use color and include it in subsequent photo shoots, various marketing materials or even online branding. their. Also, you might want to avoid the plague-like color if you don’t want to go with the flow and follow the crowd. Either way, you now know why everywhere suddenly seems to be using Viva Magenta in their projects. Adjust your color scheme accordingly.
What do you think of this new color of the year? Will you use it in your next shoot? We’d love to hear your thoughts in the comments section below.
Image led by sergiovisor_phused under Creative Commons.
