Meijer and Instacart have introduced a brand new partnership that can supply customers entry to an on-demand alcohol supply service to extend the benefit of buying libations. The announcement consists of Meijer providing alcohol supply from greater than 180 retailer areas throughout Michigan, Ohio and Illinois, and can supply entry to quite a lot of wines, beers and spirits. The service comes on the heels of many manufacturers getting concerned in alcohol supply to accommodate rising shopper curiosity within the service.
VP of Retail at Instacart Chris Rogers commented on the brand new Meijer and Instacart partnership saying, “We’re proud to deepen our partnership with Meijer, bringing its expansive alcohol choice on-line and giving prospects much more entry to Meijer’s one-stop-shop choice through same-day supply. We all know that alcohol e-commerce is a transparent progress driver for our retail companions, which generally see their basket sizes improve by 25% with alcohol. We’re dedicated to serving as a retailer enablement platform and offering grocers with extra methods to convey their total retailer on-line as they proceed to develop and meet the evolving e-commerce wants of their prospects.”
