Nvidia-backed company launches AI avatars that respond emotionally to text: All you need to know
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Synthesia, an Nvidia-backed AI company, has introduced “Avatars”, AI-generated digital characters capable of conveying human emotions through text input. This innovation aims to revolutionize the world of video production by reducing the need for cameras, microphones, actors, and lengthy editing processes.
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Connecting virtual and real worlds
Based in London, Synthesia’s studio hires actors to read scripts against a green screen, teaching the AI system to recreate human expressions and emotions. “Expressive avatars” are represented by entering simple lines of text like “I’m happy,” “I’m sad,” and “I’m disappointed,” and the AI-generated actor will respond in emotional tones corresponding.
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Synthesia’s technology has attracted more than 55,000 businesses, including half of the Fortune 100 companies, to use digital avatars for presentations and training videos. Founded in 2017, the company received $90 million in funding last year at a valuation of approximately $1 billion, cementing its position as one of the UK’s prominent AI unicorns. Notable investors include Accel, Kleiner Perkins, GV, FirstMark Capital and MMC.
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Address concerns and ensure authenticity
Amid concerns about potential misuse, Synthesia has taken measures to ensure responsible use of its technology. Publishers must register as business customers and all content must be moderated. The company uses the same “Know Your Customer” process as banking industry standards, preventing abuse by malicious entities.
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Synthesia is actively preparing for global elections, implementing controls to prevent attempts by hostile actors to manipulate the results. Additionally, the company is partnering with the Content Authentication and Proofreading Alliance, an AI consortium focused on implementing content authentication and digital “watermarking” to distinguish content produced by AI generated with human-generated content.
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Synthesia’s innovative “expressive avatars” represent a significant leap forward in AI technology, bridging the gap between virtual and real world interactions. With strong security measures in place, the company is poised to shape the future of digital content creation while protecting against the risk of abuse.
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