The Oura Ring has become so popular over the past few years that you can now buy it smart rings at Target. The retailer announced a partnership with Oura on Tuesday to enhance the wearables’ in-store retail operations.
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When you buy an Oura Ring at a Target location, you can try the in-store sizing experience, instead of waiting to receive a sizing kit in the mail, confirm your size, and receive your own ring days or weeks later there. If you are shopping for Oura Rings Onlinehowever, you will receive a $10 gift card with your purchase of the Oura size set, which can be applied to any future Target or Target.com purchase, including the Oura Ring.
Unlike smartwatches that can be adjusted via a wristband, smart rings are not as flexible and need to fit the finger perfectly. Most smart ring brands mail you a size kit before shipping the ring, extending the time you have to wait before receiving the product. This in-store sizing experience completely eliminates that wait time.
“We’re excited to partner with a like-minded brand to help make Oura Ring accessible to more people, including women, who are often overlooked when it comes to products and services. health services. Together, we can help improve the lives of our common people.” customers through personalized health insights on Sleep, Activity, Stress & Resilience, Women’s Health, and more,” said Doug Sweeny, CMO of Oura, in a statement. dad.
Oura Ring seems like a niche product, but the smart ring market could compete with smart watches in the near future. According to a recent report by Research Horizzon data. Some companies, like Target and Oura, clearly aim to get ahead of this growth: What was once a novelty wearable device is now a product you can buy alongside bags of chips and Advil.
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This is the second retailer that allows you to buy Oura Rings in store. Best buy launched an international partnership with the brand in 2023. Amazon started selling the smart ring on its e-commerce website in March 2024.
