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My Holy Grail Smashbox Primer Gets 50% Off: Why You Should Stock Up


We have independently selected these products because we love them and we think you might like them at this price point. E! have affiliate relationships, so we may receive a commission if you buy something through our links. Items sold by retailer, not E!. Price correct at time of publication.

If you’re struggling to find a concealer, foundation, or eyeshadow that lasts all day, don’t dismiss those products. After all, the problem may not really be with those items. Hear me out: you probably just need a better base to cover your face. If you don’t start your prep routine with some makeup primer, in my opinion, you’re missing out. I recommend Smashbox Photo Finish Smooth & Blur Oil-Free Foundation Primer. It is a complete and total game changer. I actually added an event to my calendar because it’s on sale for 50% off. Unfortunately, this is only a 24-hour flash sale, so you need to act fast. Luckily, this is one of my tried and true products, so I’m ready to stock up. I hope you do too.

My makeup always lasts all day, it stays smooth and my extremely sensitive skin never breaks out when I use it. On a few days when I forget to apply my beloved Smashbox primer, I see a huge difference immediately. I’m not even kidding when I say I’ve been marking this sale on my calendar for weeks. This Smashbox primer is just that thing Good.

You can buy my primer for half the price at Ulta and Sephora today. There are also other versions on sale today, with formulations targeted at reducing redness, brightening, hydrating, and mattifying your skin. If you need a little more convincing before checking out my favorites, keep reading.

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