Buying a car is rarely reasonableand no one understands it better Austrian business magnate and Porsche heir Ferdinand Piëch. During his more than 50 years in the auto industry, his main motivation was to create cool stuff and put it into racing, often completely at odds with the company’s bottom line or Stock value. He knows how to attract people’s attention and that’s why the world has the Bugatti Veyron or the Volkswagen Phaeton. Through his careerThis guy is an integral part of Porsche’s dominance in motorsportsuccess of diesel oil, four-wheel drive, dual clutch transmissionand more.
Whether aiming for 250 miles per hour or 250 miles per gallon, Piëch asked engineers to strive for greatness.
Hagerty’s Jason Cammisa delves into the Piëch legend in a new episode of his show Icon. You will want to set aside 35 minutes a day to watch this movie, it’s great.
Any car in Piëch’s portfolio can stand alone as a mark of a great automotive leader. He is a ruthless leader who accepts nothing less than the best from his subordinates. He was obsessed with building exceptional cars that set new standards. Whether working on supercars, sports cars, economy cars or luxury cars, he spares no expense and expects the best. Unlike today’s CEOs who are aiming for short-term profits to appease shareholders, Piëch has spent his career reviving brands from the brink of bankruptcy and helping them develop an identity that they can trust.
There’s so much more to the FP story that can’t be told here, or in Jason’s 35-minute epic, but just know that there has never been anyone like him and there never will be again.
