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More and more U.S. shoppers are rejecting electric vehicles


Despite strong sales of electric vehicles, the percentage of car buyers in the US who are not interested in buying an electric vehicle is growing, according to a new report. JD Power survey.

“Top metrics for overall market share, availability and affordability of electric vehicles are trending upward over the long term,” J.D. Power said in a statement, but below the numbers. That headline, we’re starting to see some consumer behavior that suggests the potential for ramifications of the auto market.”

JD Power data shows that the number of “very difficult” shoppers considering buying an electric vehicle over the next 12 months reached 21% in March. This is up 2% from the previous month and is a “very difficult” response. happen” is the highest JD Power has ever seen.

Trends to consider buying electric cars - JD Power

Trends to consider buying electric cars – JD Power

Price and charging are the biggest reasons why survey respondents reject electric vehicles. Among those “very difficult” and “somewhat difficult” to consider electric vehicles, 49% cited both “lack of charging stations” and “purchase prices” as reasons for their disinterest in electric vehicles. “Limited driving distance per charge” and “time required to charge” are also frequently cited, with 43% and 41% of respondents respectively listing them as factors that made them avoid buying a car. electricity.

Hyundai Ioniq 6 2023

Hyundai Ioniq 6 2023

As for pricing, JD Power points to continued confusion about federal EV tax credit and its stricter requirements, which the company argues impacts affordability but reduces the number of electric vehicles that qualify. Electric car price are also quite volatile at the moment, which can also frustrate consumers.

Regarding battery charging, JD Power has found in previous studies that customers are much more satisfied with Tesla booster networkeven though they were a little sour with home charger due to the high price of household electricity, mainly in the Northeast.

7-Eleven 7Charge EV fast charging station

7-Eleven 7Charge EV fast charging station

It’s worth remembering, however, that these findings come amid strong electric vehicle sales growth. According to J.D. Power, electric vehicles accounted for 7.3% of all new U.S. auto sales in March. This was down from 8.5% in February, but still a big increase from the 2.6% market share. section of electric vehicles in February 2020.

And while this survey indicates that EV holders may be following them closely, general attitudes towards EVs and EV policy appear remarkably positive. Although the policy itself may be political, polls have repeatedly found that the ideas behind the policy — and the electric vehicle adoption itself — are not so partisan.

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