Australian Honda is promising to bring than may pay gasoline-electricity mixture version of its models to Australia.
The brand has confirmed that it plans to expand the hybrid model range so that it spans more variants at a lower price in the coming years.
That is despite the fact that it just launched New ZR-V The midsize SUV with the flagship e:HEV LX hybrid model costs $6,400 more than the petrol equivalent VTi LX model. Moreover, the company confirmed to launch a new generation CR-V with a high spec hybrid, too.
Honda Australia director Carolyn McMahon said the brand was eager to add more affordable hybrid options to its lineup, but the strategy was to launch a designated e:HEV hybrid variant. high first, followed by additional petrol versions. electric variant.
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“So we started expanding hybrid vehicles from the Civic Hybrid, then the HR-V, and now the ZR-V. And our mix strategy is to introduce the mix with each new complete model launch.
“Once we have done that, the next step is to introduce more variants in each model – so with the Honda ZR-V, and of course with the CR-V, there will be a the most advanced hybrid of those models. .
“And then as we move through the lifecycle, you see more variations emerge,” she said.
Belinda Cusworth, Honda Australia customer experience GM, confirms the ZR-V model has received significant interest when it comes to hybrid powertrains in particular, with executives saying auto expert The numbers are stacked on top of each other.
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“There have been more than 1000 units so far,” she said when asked about the number of ZR-V orders that have been placed.
“The hybrid is also really powerful. That’s pretty important, and we’re looking to grow that over the next three to five years. It is part of our long-term strategy.
“We are not committed to model variants at this time, but it is more assured that we have enough stock to meet demand,” she said.
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For context, here’s a rundown of the hybrids Honda currently offers, some of its competitors, and available options:
- Honda Civic e:HEV LX compact hatchback – $55,000 to drive.
- Rivals include: Toyota Corolla hybrid hatch, $31,130 to $38,120 (MSRP)
- Honda HR-V e:HEV LX small SUV – $47,000 drive away.
- Rivals include: Toyota Corolla Cross hybrid, from $35,500 to $49,050 (MSRP); GWM Haval Jolion hybrid, $36,990 to $40,990 drive away; Hyundai Kona hybrid, from $36,000 to $46,500 (MSRP); Kia Niro hybrid, from $44,930 to $50,580 (MSRP)
- Honda ZR-V e:HEV LX midsize SUV – $54,900 drive away.
- Rivals include: Toyota RAV4 hybrid, from $43,550 to $56,650 (MSRP); GWM Haval H6 hybrid, $42,490 to $45,990 driving away; Nissan X-Trail e-Power hybrid, from $49,490 to $57,190; MG HS Plus EV hybrid (plug-in), from $49,690 to $53,690 drive away; Subaru Forester e:Boxer hybrid, from $43,290 to $49,340
Honda is not the only brand aiming to increase its hybrid footprint in the Australian market.
Just in the last few months, Kia Australia has confirmed plans to add hybrid variants of the Sportage midsize SUV, and sister company Hyundai is also planning to introduce more electrified versions of the midsize SUV. Tucson.
