A German business newspaper reports that Mercedes-Benz may ditch the EQ badge for electric cars as it moves towards an electric-only product line.
EQ was released in 2016 as a sub-brand that will serve as a starting point for electric vehicles, but Mercedes plans to drop the EQ nomenclature from the end of 2024, according to Handelsblatt (via European Automotive News).
2022 Mercedes-Benz Class EQB
This change is said to be in line with CEO Ola Källenius’ focus on electric vehicles. Under Källenius, Mercedes has aimed to remove the internal combustion engine from its lineup in at least some markets by 2030. That would make the electric-focused EQ sub-brand redundant.
EQ had an awkward first couple of years, as the brand promised to charge for mobile services and hardware, but instead showed only a rebranded version. of the former Smart Fortwo. More recently, Mercedes’ promised EQ EV electric cars began to appear, although the mobility ideas that Mercedes also saw in EQ at the time have yet to materialize.
Mercedes-Benz Vision EXX has run 1,202 km
A major turning point in Mercedes’ U.S. rollout of EQ and electric vehicles occurred in the spring of 2019, when Mercedes abruptly decided to cancel the EQC SUV for the United States — after a The launch version has been detailed. Mercedes decided the vehicle, very comfortable and luxurious in a first driveappear in a short range.
Mercedes has also made EQ the center stage of its transition, with Conceptual Vision EQXX That will push their mainstream electric vehicles in the middle of the next decade toward more radical ideas, with a focus on more efficiency, the brand says.
