On Thursday, McDonald’s will sell the Egg McMuffin for its original price of 63 cents during breakfast hours (6 a.m. to 10:30 a.m.). The promotion will be provided exclusively on the McDonald’s app when the restaurant wants to increase
nationwide reward program.To celebrate, the fast-food chain will be selling several popular “fan” sandwiches that give the Egg McMuffin “a little extra boost,” McDonald’s said in a statement. The company is encouraging customers to buy more food so they can customize the Egg McMuffin.
For example, McDonald’s will sell “Sweet Chicken Sammie,” giving customers the option to order McChicken Cookies and syrup to top their Egg McMuffin. Another idea is to get rid of the muffins and replace them with two hash browns.
“The Egg McMuffin, the restaurant’s first quick-service breakfast sandwich, joined McDonald’s menu in 1971 in Santa Barbara, California, and guests,” said Molly McKenna, McDonald’s director of brand communications. has been creative with it ever since” in the release.
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Egg McMuffin Created by Herb Peterson, California franchisee in 1971, compared sandwiches to fried eggs on the go. McDonald’s brought the sandwich nationwide in 1975 and it eventually became a cornerstone of its menu.
These hacks have become popular in recent years thanks to social media, mainly on TikTok. Other chains have started to include them on their menus, including at Dunkin’, which used to sell an iced coffee made by
TikTok star Charli D’Amelio. Starbucks (SBUX) had a limited trial last summer to allow customers
order two custom drinks through Facebook or Instagram.
Because the
McDonald’s (MCD), the promotion was meant to remind people of its age-old breakfast menu as growing competitors continued to innovate. Taco Bell played
Free breakfast burritos last month to announce that breakfast is back and
Wendy’s (WEN) is spending $25 million promoting its popular breakfast menu.
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