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If you’re wondering which new products have proven to be the most popular throughout 2021, Lensrentals Are you insured? As it has done in the past, Lensrentals has published a list revealing the products released in 2021 that are most hired by photographers and videographers around the world.
As expected, last year’s list proved to be ‘somewhat unusual’, largely due to the industry-wide turmoil caused by COVID-19. Thankfully, this year has brought some sense of normalcy, where Lensrentals ‘was able to rebuild some of the moments it built on years ago.’
As has been the case with many rental homes over the past few years, video equipment has proven to be the most rented. Canon’s RF-mount cinema camera C70 took first place, with Sony’s FX3 cinema camera and Sony’s a1 stills coming in second and third, respectively.
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| Canon’s C70 is the company’s first Cinema EOS camera to adopt the company’s latest lens system, the RF mount. |
According to Lensrentals, the Canon C70 took first place by ‘a fairly wide margin’ and ‘most notably impressive as it really underpins the industry’s response to Canon’s RF lens mount.’ Sony was equally impressed with the new compact FX3 taking second place and the still camera a1 taking third place. The a1 is notable as it is the first of only three stills in the top 10, with the Nikon’z Z7 II and Leica’s Q2 Monochrom remaining in the 7th and 9th positions respectively. Here’s the full list of ‘Most Hired New Products for 2021’:
- Canon EOS C70 Cinema Camera (RF)
- Sony FX3 . Full-Frame Cinema Camera
- Sony Alpha a1
- Sony FX6 . Full-Frame Cinema Camera
- Blackmagic 6K Pro Pocket Cinema Camera (EF)
- 6K RED KITAL CINEMA KOMODO 6K Camera Production Kit
- Nikon Z 7II
- Sony FE 50mm f/1.2 GM
- Leica Q2 Monochrom
- V-Mount LED kit for Aputure LS 600d Pro LED daytime running lights
- DZOFilm 20-55mm T2.8 Partition Zoom (EF) Lens
- Fuji GFX 100S medium-format mirrorless camera
- Sony FE 35mm f/1.4 GM
- Sony FX6 Camera Kit with 24-105mm f/4 G OSS Lens
- DZOFilm 20-55mm T2.8 Partition Zoom (EF) Lens
- Canon EOS C300 Mark II w / Touch Focus Kit (EF)
- Blackmagic Design’s ATEM 2 M/E Advanced Control Panel
- SmallHD Cine 24″ 4K High Brightness Professional Monitor
Lensrentals said it will publish a follow-up article that will ‘go deeper into all rental properties from 2021 – not just new ones.’ Lensrentals said it will ‘look at the data and figure out which systems are gaining market share and which are shrinking, as we look forward to 2022.” We will certainly share that data as we move forward. it is released next week.
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