Throughout the company’s 27-year history, we’ve been touched by how meaningful gaming experiences can create lasting memories for players. We all at PlayStation take a special pleasure in creating unique products and experiences that delight our fans. This includes everything from our consoles and critically acclaimed games, to community challenges like Grab the throne and Code processingto live and digital events including State of Play.
Today, I’m excited to unveil PlayStation Stars, a brand new loyalty program that honors you, the player, who have been with us on this ever-evolving gaming journey. PlayStation Stars will be free to join when it launches later this year. After becoming a member, you will earn rewards by completing various campaigns and activities. Our “Monthly Subscriptions” campaign only requires you to play any game to receive rewards, while other campaigns require you to win tournaments, win specific titles or even be the first player to go platinum on a blockbuster title in your local time zone.
All PlayStation Stars members will have the opportunity to earn loyalty points. Points can be redeemed in a category that may include PSN wallet funds and select PlayStation Store products. As an added benefit, PlayStation Plus members who have signed up for PlayStation Stars automatically earn points on purchases on PlayStation Store.
Also, as part of PlayStation Stars, we’re unveiling a new type of rewards called “digital collectibles”. The collection is as diverse as our portfolio of products and franchises. They are digital representations of things PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as devices are respectfully tapped into Sony’s history of innovation. There will always be a new collection to earn, an ultra-rare to strive for or something surprising to collect just for fun.
We hope this new show brings back gaming memories of the past while also getting you excited for the future with PlayStation: celebrating the gaming eras we created together, scheduling map for new paths to explore and gather players together in global celebrations. This is just the beginning for PlayStation Stars and the show will continue to evolve over time. We’re currently doing some early testing of this program ahead of its launch later this year in phased regional rollouts.
We hope you enjoy the show when it comes out. We will be back with more updates in the future. Thanks for reading!
