“We started really constructing relationships with our prospects and with those that felt they weren’t served by the model previously. Creating any relationship is reliant upon two-way communication, so we began with listening, “Corey Robinson SVP, Head of Design & Merchandising, Abercrombie Manufacturers, tells Refinery29 in an electronic mail. Whereas the model nonetheless has a approach to go along with extending its sizes, it has laid a strong basis for creating very intentional dimension extensions quite than hastily grading up from straight sizes. Too usually, designers scale up their plus-size choices from straight sizes, with out redesigning or refitting for consideration precise plus-size our bodies. “Our intention is to make Abercrombie a model the place you don’t simply ‘slot in,’ however the place you really belong, and with a view to try this, we’re intentionally taking time to review the distinctive considerations in every class, converse to our prospects and associates who put on these sizes, check the suits with a number of physique varieties, and supply options for the best quantity of our bodies in these sizes,” explains Robinson of its newer method.
After watching many a viral TikTok try-on video and Instagram put up about A&F’s resurgence — and, extra particularly, the spectacular high quality of the clothes — I knew I needed to examine additional. Abercrombie & Fitch gifted me an assortment of its best-selling fall kinds within the newly prolonged dimension vary so I may offer you my first-hand assessment on how the clothes truly stack up IRL. If you happen to’re inquisitive about A&F’s choices, as properly, I’ve already executed the give you the results you want beneath. Preserve scrolling to search out out if there’s something plus-size to write down house about.
