Mader says that coconut oil has so many benefits and it’s perfect for all hair types. “Coconut oil provides moisture and helps repair broken or damaged hair,” she says. “It’s also great to use on your scalp for extra moisture, especially during the colder months.”
Celebrity hairstylist and co-founder of Fruits Hair Lab and Good Dye Young Brian O’Connor agreed and said that “The main benefit of coconut oil is moisture! It really helps hair retain water so it doesn’t become dry and brittle.” That’s why he put it on his Good Dye Young Products, just like his trademark Brightening set ($16). “Bleaching is a natural drying process, so adding coconut oil to our Hair Lighter will help replenish some of the moisture the bleach has taken away.”
