Honda Malaysia’s ‘Gen H’ roadshow is coming to Penang this weekend – fairs, games, free gifts at Juru Auto City
Following last weekend’s carnival in Johor Bahru, Honda Malaysia’s nationwide ‘Gen H’ advertising campaign will head north to Penang this weekend. The event will be held at Juru Auto City on the mainland from June 10-11, from 11am to 11pm.
Just like the JB opening round, the Penang Gen H event will feature fun fair games, ‘carnival’, ‘a range of activities’, games and ‘irresistible freebies’ again’. Of course, the full range of Honda e:HEV hybrid models (City, City Hatchback, Civic and HR-V) will be available to view and test drive. Best of all, admission is free.
newly released, Gen H is a campaign for HM hybrid models and technologies, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will hold a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with the people of Malaysia”.
“Honda Malaysia was a pioneer in introducing hybrid technology to Malaysians 19 years ago when we introduced Integrated Engine Assist (IMA) technology in the Civic Hybrid. Feedback on IMA is positive and we have continued to recommend Sports Hybrid i-DCD in 2017 at City and Jazz, that is value of money, fun to drive and performance driven, caters to the mass market. This has effectively changed the perception of hybrid cars among Malaysians,” said HM CEO and CEO Hironobu Yoshimura.
“Today, the technology has advanced tremendously, with our latest cutting-edge hybrid technology, e:HEV, a two-motor hybrid system that provides strong performance and performance while remaining true to life. Honda’s fun-to-drive DNA. ” he added.
Today’s e:HEV hybrid powertrain works very differently from IMA and i-DCD, with more mileage without ICE, resulting in significantly better fuel economy.
The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with TP., and it was the world premiere for the RS e:HEV variant of the sedan. HM then launched e:HEV for Hatchback City And HR VUUUUUUUUUUUUUUU in 2022.
The latest and most powerful version of the technology launched in November 2022 with Civic FE. The 2.0L powertrain produces 184 hp/315 Nm and surpasses the Civic Turbo in both the 0-100 km/h sprint (7.9 seconds versus 8.3 to 8.5 seconds) and consumption. fuel (4.0 liters per 100 km compared to 6.3 liters for the turbocharged engine). for mutual benefit.
To date, HM has sold more than 2,800 City units with e:HEV technology, more than 1,600 City Hatchbacks and more than 2,600 HR-V Hybrids. Nearly 600 Civic e:HEVs have been transferred.
After Penang, the Gen H roadshow will head to Klang Valley for the finale at Bukit Jalil Stadium’s Parking Lot C on June 17-18.
