Hap Seng Star and Mercedes-Benz Malaysia launch brand new Autohaus at Bukit Tinggi, Klang

Hap Seng Star, together with Mercedes-Benz Malaysia (MBM), has opened its newest Autohaus in Bukit Tinggi to serve customers in the Klang area. The new facility has a construction area of ​​49,543 square feet and is built on more than 142,000 square feet of land.

The new Bukit Tinggi Autohaus features a showroom that can accommodate up to 45 cars as well as a lifestyle retail experience for genuine Mercedes-Benz accessories and merchandise. Other amenities include the Star Lounge, a self-catering cafe, a playroom for the children, and a dressing room for the ladies.

To handle customer cars, the facility also has a team of Mercedes-Benz trained technicians, equipped for scheduled service maintenance and major repairs. Service capacity is 900 vehicles per month, but this can be increased in the future as needed.

For a comprehensive service experience, Hap Seng Star also offers Express 2.0 Service, pick up and delivery, drop and go bookings, wheel alignment and balancing, electrical diagnostics and repairs, coatings, tinted glass along with insurance and warranties declared at its Autohaus.

“The launch of the Mercedes-Benz Autohaus at Bukit Tinggi is a testament to our shared commitment to redefining the luxury brand experience for our Malaysian customers, at every point on their journey. Mercedes Benz-Malaysia has always been steadfast in developing our luxury retail brand presence to further enhance our services and customer experience in the areas of sales and service to meet the needs of our customers. growing customer demand,” said Sagree Sardien, President and CEO of MBM.

“The new modern Autohaus is capable of enhancing customer service, with digital transformation and a strong focus on data protection, and additional amenities for a seamless and sustainable brand experience without Mercedes-Benz can offer exclusivity,” she added.

In terms of sustainability, the building has been certified ‘Bronze’ by GreenRE and features a rainwater collection system. Mercedes-EQ customers will also be able to charge their electric vehicles at the Autohaus, which features a 120 kW DC charger and a dedicated EV charger with four compartments.

Harald Behrend, Group COO of Hap Seng Consolidated and managing director of Hap Seng Group Automotive, commented: “Bukit Tinggi is a famous and old town. Assignment.

“In today’s landscape, we recognize that the customer experience is just as important as the product offering, and therefore, together with Mercedes-Benz, we aim to capitalize on business opportunities. major automotive business in the Bukit Tinggi area and develop it into an important automotive hub in the coming years,” he added.

With the launch of Bukit Tinggi Autohaus, Hap Seng Star’s Mercedes-Benz dealer portfolio increased to nine, with additional locations being Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Setia Alam, Melaka, Kuching and Kota Kinabalu. The company also operates an independent Mercedes-Benz Certified Pre-Ownership Center in Kinrara as well as a paint and bodywork center in Shah Alam.