Google One users received disappointing news today as Google announced it would discontinue the VPN feature in the coming months. Introduced back in October 2020, Google One VPN aims to provide an extra layer of online protection for Android users, promising peace of mind when it comes to data safety. Despite the initial promise, Google revealed that usage of the VPN feature was significantly lower than anticipated, leading to its discontinuation.
Reason for discontinuation of use
Initially available only to Premium subscribers at a price of $9.99 per month, the VPN was later made available at a reduced price to $1.99 per month in March 2023. However, even as prices dropped, adoption rates remained low, causing Google to shift its focus even further. reported on-demand features in the Google One platform 9to5google.
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The decision to discontinue the VPN feature is in line with Google’s recent efforts to streamline its services and prioritize features with higher user engagement. Earlier this year, Google One celebrated reaching 100 million subscribers, with CEO Sundar Pichai highlighting this as a key growth area driven by AI technology.
Existing Google One VPN users will be redirected to third-party VPN alternatives, with no specific timeline provided for discontinuation. However, Google assures users that the transition will be seamless.
Although Google One VPN has been discontinued, Pixel users need not worry as the free Pixel VPN introduced with the Pixel 7 series in 2022 remains unaffected. Furthermore, an exciting upgrade is coming for Pixel 7 users, with the introduction of a major VPN upgrade initially introduced with the Pixel 8. This upgrade, scheduled for June, will gives users of older Pixel devices an enhanced VPN experience, eliminating the need for the Google One app and constant notifications.
Additionally, Google Fi users can continue to access the VPN available with their service, ensuring that they maintain a secure online experience. While Google One’s discontinuation of VPNs may disappoint some users, upcoming improvements to Pixel VPN and the ability to continue offering VPN services through Google Fi should provide alternatives. alternative for those looking for online protection.
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