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The 90s Tag Heuer F1 watch is back to cash in on your nostalgia


Image for article titled '90s Tag Heuer F1 Watch is back to cash in on your nostalgia

Image: Tag Heuer

Everything that was cool in the 1990s Experienced cooling cycle became cool, ironically, and became really cool again. Watch Formula 1 enthusiasts and fanatics are collapsing to argue about the new a collaboration between Tag Heuer watches and streetwear brand KithA classic revival of the brand’s budget watches, featuring a quartz movement with a resin bezel and rubber strap.Formula 1” line up. This is a watch style Heuer was previously sold and it has been brought back in limited quantities for sports watch enthusiasts who want a little more color on their wrist.

Image for article titled '90s Tag Heuer F1 Watch is back to cash in on your nostalgia

Image: Tag Heuer

There are ten different colorways of the new Kith/Heuer Formula 1 available, and three of them even include a metal case and bracelet. Each will cost $1,500, but since some colorways are limited to only 250 pieces each, they’re bound to show up on the second-hand market because we’re living in hell and the rich have plenty money rather than meaning. If you’re really stupid with your money, you can buy a metal box containing all ten colorways, limited to just 75 worldwide, for 18,000 Swiss Francs (about $19,500 USD at exchange rates). current exchange).

Image for article titled '90s Tag Heuer F1 Watch is back to cash in on your nostalgia

Image: Tag Heuer

Unfortunately, my favorite run is also the rarest. The red/yellow/green/blue watch above is a revival of the limited edition watch designed for Japanese F1 driver Ukyo Katayama. Even though I like it, I probably still have a problem paying $1,500 for a plastic quartz watch with a rubber strap. Follow the blog Hodinkee, these are stronger and of better quality than the hugely successful “Moonswatch” collaboration between Swatch and Omega, the price difference between the two annoys me. Maybe you feel differently.

Image for article titled '90s Tag Heuer F1 Watch is back to cash in on your nostalgia

Image: Tag Heuer

If I saw one of these on your wrist, I’d probably admire it, although in the back of my mind I might also note that you’re an easy mark. You will forever be imprinted in my mind as someone I could easily scam. Keep it in mind.

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