GM will start production of the brand’s first electric vehicle next week

DECRYPTION – Synthetic engine is preparing to deliver Cadillac’s first electric vehicle to motorists, announcing Tuesday that it will begin production next week on customer units of its EV crossover, called the Lyriq.

Vehicle production will begin as planned, despite the coronavirus pandemic and ongoing semiconductor chip shortages that have caused sporadic plant shutdowns, according to Rory Harvey, vice president of operations at Cadillac, according to Cadillac vice president Rory Harvey. President of Cadillac.

“Lyriq was protected as we worked our way up,” Harvey told reporters Tuesday.

The Lyriq, which starts at $59,990, is the first in the brand’s new line of electric vehicles and SUVs as it plans to exclusively produce all-electric vehicles. to 2030. The timely start of production, despite the great challenges, shows how important the car is to the brand.

Harvey said that after production began Monday at a plant in Tennessee, the Lyriqs are expected to begin arriving at dealerships in May.

Cadillac media announcement in August 2020 as one of the first cars to debut with GM’s next-generation Ultium electric vehicle architecture. The company has called this vehicle its new “technological spearhead” to receive Tesla and other legacy automakers are releasing electric vehicles.

Harvey said the company has noticed “massive” interest in the Lyriq, citing more than 220,000 “hand-raiders,” or people who have requested additional information about the vehicle. He declined to comment on the number of pre-orders the company has received for the vehicle.

“Given the level of demand that we think we have for Lyriq, we’re looking to increase capacity quite significantly compared to the previous record plan,” Harvey said.