Business

Disney is hiring social media experts to develop their TikTok


If your New Year’s resolution is to write vlogs about castles, wacky characters, and the Dole Whip, then Walt Disney Parks and Resorts US, Inc. protected you.

In Monday, company announced it’s hiring two social content coordinators to “expand DPEP’s social media presence” – specifically on TikTok. Selected candidates will work at Walt Disney World in Orlando, Florida, and Disneyland in Anaheim, California, respectively.

The job description requires social media savvy individuals with experience in digital marketing, video editing and “a passion for the Disney Brand, including a passion for Disney parks” – but the biggest requirement for this role is that new coordinators must be knowledgeable on platform trends.

That experience and intuition is essential to supporting widely popular Disney Parks accounts. Between TikTok, Instagram and Twitter, its audience includes about 8 million users. Disney Parks uses TikTok, the platform with the most followers at 4.1 million, to share hidden details, exclusive guest experiences, and team members’ views from within the park.

“The goal is to find creative ways to build brand trust and loyalty with internal and external audiences, and achieve the greatest reach and shareability through content.” content and compelling visual storytelling.

It also mentions that candidates should be proactive, solution-oriented and proficient in time management.

Working in Disney parks also has its perks – exclusive staff discounts, affordable childcare and 100% of college tuition at select schools, according to its website.

But after the pandemic, Disney isn’t the most magical place to work for many. Tens of thousands of workers have been laid off – 32,000 in the first half of 2021 financial year. The majority have been employed by the company’s parks, experience and product departments.

Laura Cave Braunston, a former waitress at Walt Disney World, said: “It was hard to pay the bill and put food on the table. tell the Guardian amid the layoffs in August 2020. “We had to go to the food stalls, and those loaves started with a few hundred people, now it’s over a thousand.”

Follow Bloomberg. Around the same time, the Orlando theme park reinstated its summer paid internship program.

With the omicron rise of Covid, now may not be the best time to work in high-traffic theme parks. All four Disney cruise ships are currently being observed for recent CDC outbreaks, and Hong Kong Disneyland will be closed through January 20 to minimize the spread of the virus.

USA Parks, However, it is still open and requires guests to wear masks while indoors.

Content coordinators will also be subject to Disney’s safety compliance requirements. Salaried and non-union employees in both parks Vaccinations are required.

If you have knowledge of key performance indicators and a passion for princesses, this role could be your dream job. Apply through Disney’s careers website and complete an application to be considered for the position.

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