Dairy Still Kills: Successful National Action Day!

For our National Action Day, we’ve been working closely over the past few months with a company specializing in assistive devices in East London. The idea behind the construction is to highlight The ‘NEW Dirty Secret’ of the Dairy Industry. Designed to resemble a traditional American milk carton, the exterior artwork utilizes a cheerful cow animation, commonly used in industry marketing propaganda, but with a negative, unsettling message. about the brutal reality of the dairy industry.

Inside, there is a hidden surprise! One of the dairy company’s hidden ‘slaughter calves’, which are slaughtered for their skins, barbecue and dog food, as well as for export throughout Europe. They are the ‘rejectors’ of the dairy and beef industries. Our undercover investigation, earlier this year, revealed that almost 65,000 male milk calves, less than a month old, were killed inside British slaughterhouses in 2020.

This tragic reality of these poor calves must be told and with your help, we did it!

Design included ‘industrial ingredients’, the latest valuation of the UK dairy industry – £4.43 billion – plus the new fate of de-milked male calves.

The milk carton took weeks to make and with a few tweaks in the making, we’re extremely pleased with the results. We hope that you do too! It is your donations that fund such powerful and effective tools for our outreach events and allow us to show people why they must stop. consume animal products and choose to be vegan. You are helping to make a big difference on UK streets!

The prop is modeled on a young male dairy calf we met at G. & GB Hewitt, Cheshire, during our undercover Dairy Still Kills investigation earlier this year.

We wanted to create a legacy for these poor calves who met such a tragic and terrible end. Something that no baby has to face. We hope that his story can help save other calves from such a dire fate.

The Animal Justice Project would like to give a special ‘thank you’ to each local, grassroots animal rights group who helped us make this massive National Day of Action a reality! In the UK: Bedfordshire Animal Protection, Walsall Animal Action, Safe Walk for Wildlife, Blackpool We Support Animals, Pennine Animal Liberation, Hull Animal Rights Group, Leeds Activist , Leicester Animal Rights, Wirral Animal Rights, London Activist, Manchester Animal Action, Oxford Vegetarian Action, Portsmouth Animal Liberation, Salisbury Animal Action, Southampton Vegetarian Action and Stoke-on-Trent Animal Rights. In Scotland: Animal Liberation Scotland and Vegan Outreach Scotland. In Wales: Cardiff Vegetarian Action and Vegetarian Action in Wales. Thank you!

If you can’t make it to an event on the day, you can always order our Dairy Still Kills flyer!

Highlighting the terrible Oaklands Breeding Center, owned by renowned calf dealer, Derek Whittall, as well as G. & GB Hewitt slaughterhouse, these flyers will make consumers think twice before choosing. That cow’s milk bottle in the supermarket!

We even have data sheet and Posters!

Together, we can create change.

Our undercover investigations are a powerful reminder that abuse and mistreatment of domestic animals is still widespread in the UK. By donating today, you can fund our next investigation and most importantly, get activists back on the streets to show consumers how urgent it is to choose. choose vegan.

Donate today and together we can take on this horror industry.

Most people don’t hear the cry of a dairy calf, but we can create a better future for everyone. Violence in the slaughterhouse is not for children or any animal. If you share our vision of a world where all living things are free, please continue to support our investigations and campaigns. Your help is greatly appreciated and has made a huge difference.

Thank you!

As always,

For animals.