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Chery sales jump as Chinese brand takes on the world


Chery Group sales continue to grow globally as the Chinese carmaker expands into new markets like Australia.

The company says it sold 190,080 vehicles globally in September, a year-on-year increase of 30.7 per cent. It’s the third month in a row the company has set a global sales record.

From January to September, Chery Group sold 1,253,237 vehicles, a year-on-year increase of 40.2 per cent. That also means that, though there are still three months left in the year, Chery has already exceeded its 2022 total.

To the end of September, Chery – which returned to Australia this year – has already sold 3647 vehicles.

Its only vehicle at the moment is the Omoda 5, which will be joined by the larger Tiggo 7 Pro before the end of the year.

Despite having only a fledgling dealer network and one vehicle, Chery has already been vastly more successful in its latest foray into the Australian market.

The Omoda 5, year to date, is already outselling the likes of the Honda HR-V (1587 sales), Skoda Kamiq (1432 sales) and Suzuki Vitara (1221 sales).

Even in its best year during its original Australian run, where it was distributed by Ateco instead of being a factory-backed operation, Chery sold just 1822 vehicles.

Already selling cars through over 50 dealerships nationwide, Chery will expand its local model range with the Tiggo 8 Pro as well as additional Omoda 5 variants including an electric version.

Chery has expanded into various Middle Eastern markets in recent years, before entering Mexico in 2022, where it sells cars under the Chirey nameplate, and then entering Malaysia in 2023.

Next, it plans to tackle the European market with three separate brands: Omoda, Jaecoo and the all-electric Exlantix.

It’s setting up factories in Argentina, Indonesia, Malaysia and Thailand to build combustion-powered, hybrid and electric vehicles (EVs), and already builds cars in Brazil and Egypt.

Founded in 1997, Chery boasts it was the first Chinese automaker to export complete vehicles overseas, and now sells vehicles in more than 80 countries.

Chery also exports vehicles under the Jetour and Exeed brands.

It has typically been China’s largest vehicle exporter, though last year SAIC Motor – parent of brands like MG and LDV – overtook it in export volume.

MORE: Everything Chery Omoda 5

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