BMW car bought Alpina outright. If you think this has happened, you’d be forgiven, as the German tuner’s lineup includes only BMW cars and its models are even assembled at BMW factories. While the two companies have always had a close relationship, it’s now official, with Alpina joining Mini and Rolls royce car in the BMW brand portfolio.
While neither company has disclosed financial details, it has cited the rapidly changing automotive landscape as the driving force for the deal. “The auto industry is in the midst of a profound transformation towards sustainable mobility. For that reason, existing business models need to be re-examined on a regular basis,” said Pieter Nota, who sits on the board. BMW’s board of directors, said Customers, Brands and Sales.
In a statement, BMW cited a fact that is strict emissions Increasingly complex rules and safety features, especially in terms of driver assistance, have made it increasingly difficult for specialized, small-displacement manufacturers – like Alpina – to do it alone.
Alpina was originally a typewriter manufacturer, but in the 1960s they began modifying BMW cars with larger carburetors and more powerful camshafts. That puts the company on a path to offer increasingly ambitious offerings, from handcrafted engines to more luxurious interiors. Today, Alpina is recognized as a manufacturer by the German government, just like Ruf. Some models have engines built by Alpina and then shipped to BMW factories for assembly on BMW lines. After some assembly, the cars were then shipped back to Alpina for fine-tuning.
BMW and Alpina renewed their contract at the end of 2020, and that contract will expire in 2025. When that contract does, we will see the “discontinuation of the current Alpina vehicle programme”, BMW continued in a statement. Father. When that happens, BMW says it will help Alpina employees find work within the BMW Group or with suppliers. The following parts, sales and service will continue at Alpina’s Buchloe location just outside of Munich.
BMW has given no indication of its plans with the Alpina brand. In total, the company sold just 2,000 vehicles last year. But on the contrary BMW’s USA the brand has been oriented towards all-round performance and racing, Alpina is more focused on big touring, choosing engines with lower-end torque than high-end horsepower on some models when compared to other models. partner BMW M for example.
“We made the sober decision not to sell Alpina to any manufacturer, because BMW and Alpina,” said Andreas Bovensiepen, co-CEO of Alpina and a descendant of founder Burkard Bovensiepen. have worked together and trusted each other for decades. “That is why it is a strategic decision for the ALPINA brand to be managed by the BMW Group in the future.”
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