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Berlin-based revenue workspace Weflow takes aim at ‘Salesforce fatigue’ – TechCrunch


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Hi there and welcome to Day by day Crunch for November 12, 2021! It’s Friday, my pals, the tip of one more week. The TechCrunch staff hopes that you’re wholesome and prepared for a relaxation. For those who nonetheless have vitality within the tank, Fairness has an episode that digs into how Tiger is putting capital to work, whereas the Discovered staff has an interview with Megan O’Connor from Nth Cycle that’s price testing. Now, the information! — Alex

The TechCrunch High 3

Startups/VC

  • What are recipes worth? A startup referred to as Foody is wagering that they’ve actual worth — and that buyers can pay for them. The startup has raised $1.5 million for its meals creator market. That folks can pay for recipes is directly true and dated. Sure, individuals pay for them, however largely in guide format. Exactly how that mannequin will translate to the digital realm is much less clear.
  • Promoted.ai raises for better marketplace search: Maybe Foody will change into a buyer of what Promoted.ai is constructing, specifically expertise to assist customers discover what they actually wish to purchase on digital marketplaces. It simply raised $2 million. Given how a lot capital has been invested in market startups, it isn’t laborious to give you a possible buyer record for what Promoted is constructing.
  • Weflow wants to make Salesforce less irksome to use: First, a observe that Weflow just isn’t Webflow. The latter is a enterprise that helps people construct no-code web sites that has raised oodles of cash. Weflow is a software to assist salespeople maintain their CRM updated with much less ache. And it has not raised 9 figures of capital, as an alternative including a extra modest $2.7 million to its personal coffers this week.
  • Bellabeat’s new health wearable shows promise: From the {hardware} neck of the woods in the present day, TechCrunch gave the Ivy wearable a attempt. Per our personal Amanda Silberling, the wristband machine desires to assist customers monitor “sleep patterns, coronary heart fee, menstrual cycles, steps, hydration, exercise, mindfulness and extra.” However, she writes, its software program left us wanting extra.
  • $3.4M for electric motorcycles in Africa: Proof that not all startup exercise in Africa is fintech-related, Zembo simply raised capital from Toyota and others for its EV enterprise. Zembo is notably based mostly in France however targeted on Africa, we should always observe, and sells its autos on a lease-to-own program.

Whether or not to promote your organization is at all times going to be an enormous determination for founders

Now Selling banner on building.

Picture Credit: temmuzcan / Getty Photographs

To higher perceive what goes by a founder’s thoughts when contemplating a sale, Ron Miller hosted a panel at TC Sessions: SaaS with:

  • Jyoti Bansal, who bought his earlier startup AppDynamics to Cisco for $3.7 billion.
  • Monica Sarbu, who bought her startup Packetbeat to Elastic.
  • Nick Mehta, who bought his e mail archiving startup LiveOffice to Symantec.

“It was 4 days of lengthy board conferences and discussions and debates and fights and attending to the choice. So it wasn’t a simple determination,” mentioned Bansal.

“Despite the fact that, at $3.7 billion, everybody thought it ought to in all probability be a no brainer; it wasn’t.”

(TechCrunch+ is our membership program, which helps founders and startup groups get forward. You can sign up here.)

Huge Tech Inc.

  • How Microsoft moved to the cloud: Based mostly on an interview with Jared Spataro, company vp for Microsoft 365, our personal Ron Miller sketches out how the well-known software program big needed to lead its prospects into the cloud, regardless of having a merely enormous legacy software program enterprise.
  • Instagram updates its TikTok clone: The drumbeat of product information from main social networks working to sluggish TikTok’s roll — scroll? — continued in the present day, with Instagram including each text-to-speech and voice results to Reels, its competing service.
  • Facebook to become a live shopping hub: Elsewhere from Meta, Fb is “rolling out new buying options” in the present day, together with a gaggle buying expertise and “a take a look at of Dwell Looking for Creators.” How properly reside buying will fare in, say, the USA stays to be seen, however Meta just isn’t the one firm engaged on the product kind. Startup Talkshoplive is in the business as well, and Pinterest has also shown interest.

TechCrunch Specialists

dc experts

Picture Credit: SEAN GLADWELL / Getty Photographs

TechCrunch desires to assist startups discover the appropriate professional for his or her wants. To do that, we’re constructing a shortlist of the highest progress entrepreneurs. We’ve obtained nice suggestions for progress entrepreneurs within the startup trade since we launched our survey.

We’re excited to learn extra responses as they arrive in! Fill out the survey here.





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