There are established fashion houses and legacy brands that we know and love, but fashion is also constantly overflowing with new talent. Every season, a bunch of new names and faces appear on the circuit, and with that comes loads of new designs and ideas to watch out for. Finding emerging designers is one of the highlights of being a fashion editor, and it seems like something pops up that fascinates me every week.
Supporting these brands and designers is especially important to me given the demands and challenges that come with branding. The names below are doing just that — trying to create their own unique pieces of work. That’s part of the reason why a good portion of my recent purchases are from them. Keep scrolling to see the class of emerging designers I have in my bookmarks, from hit IG favorites to minimalistic labels.
