Here are 20 quick, essential tips on how to keep your photography business up to date and up to date in an age where technology is changing day by day.
20 ways to demonstrate technology for your photography business
Hardware
- Consider replacing your company’s computer every few years. Macs are more expensive because they retain their value for a longer time and often have a longer shelf life than PCs, allowing you to last longer without changing your equipment. If you’re in business and are dependent on your computer, don’t turn it off until something breaks or becomes so slow that it affects your productivity. Consider renting if you can’t afford to buy it outright, or consider higher quality second-hand machines that may be 1-2 years old.
- Stay away from cheap memory cards in your camera. Look for reliability and speed by choosing well-known brands like SanDisk or Lexar, even if they cost a little more. They have earned their reputation for one reason: much lower failure rates and faster data transfers.
3. When it comes to computers, try to allow maximum budget. Buying the best computer you can afford when buying is very important. People are often lured into buying a particular bargain on the street or over the internet depending on what the salesperson usually has in stock. Get some expert help and do your homework to determine what you need, not only for your job now but also a few years from now.
4. It is recommended to use a UPS (Uninterruptible Power Supply) if you connect a NAS (Network Attached Storage) device to the outside world and use it frequently. If the power goes out, the uninterruptible power supply will hold power for a short period of time, but can also allow your router, switch, and Wi-Fi, if connected to it, to maintain power. If these aren’t plugged in either, you won’t be able to remotely access them from outside the house while you’re away. APC is a good brand to consider when buying one.
5. Calibration, calibration, calibration. If you are working with two monitors of different brands and want both monitors to be accurate to each other, calibrate them with a device such as The color test by Calibrite. Remember, you can also calibrate your paper if you’re printing at home with different types of paper (this basically means getting rid of a few sheets to save the ICC configuration and also remembering to leave the device alone). open calibration and ambient light measurement for consistent data collection near the display). This ensures that artists, clients, other photographers, and art retouchers are more likely to see your photos in the exact colors they want.
6. Editing is a process that requires time and effort. If you’re editing your own work, I recommend you take a look deck looped a wide range of tools to help improve your speed and efficiency. The CT model is particularly good! Take your time and get to know the system so you can work faster in the future, and program it so it has the functions and buttons you need at your fingertips. There are many templates for well known apps that can be customized to your specific workflow.
Software
7. Never install the latest version of MacOS on your company’s computers if you want them to be undamaged. Always keep one version after the latest. In fact, I wouldn’t recommend upgrading your OS unless there’s a feature on a newer version that you just can’t live without. For now, Monterey is the best version I can recommend, as it’s the most stable, with 12.6.1 being the latest). Ventura has received its first update and is working better than on the first release date, but there are still some issues with devices connected to it and with major changes to System Preferences. system, it may not be for everyone.
8. Make sure that the latest updates are installed on the operating system you are using. Apple and Microsoft react quickly to issues affecting their platforms, so there’s usually a solid cause for any patch or update release.
9. If you use Adobe’s Creative Cloud, making sure it’s set up to run at startup of your PC or Mac is a must and saves time. This will take up a small amount of resources, but it will let you know when a new version of the app is available with important updates for the programs you use often.
10. For example, consider setting up remote software to access your computer at home if you need a file on your desktop while out of the office. I use Teamviewer (there is a free version), although other great alternatives include Chrome Remote Desktop and also Real VNC.
11. Run Disk Cleanup on your PC every few weeks. Use the clean system files option and check all the boxes. This will clean up your computer by deleting old temporary and unnecessary files, making it run faster. Remember, fewer files means faster OS boot.
12. Disk Utility can be found on a Mac computer by going to Applications, then Utilities, and finally Disk Utility. Running First Aid on the primary and data drives every few months will keep them in optimal condition and fix any possible permission issues. To do this, click the drive on the left side of the page and then click First aid in the top bar.
13. A CRM system is a great way to keep your business organized and automate time-consuming tasks. I’ve used light blue in a few years; it’s easy to use and keeps me on top of my workload and reminds me of tasks and automates email and SMS messages for clients.
14. In those cases where you shoot in low light (we all have to!), consider noise reduction software instead of trying to use the tools in Lightroom or Photoshop. Topaz DeNoise can be one of the best on the market and reasonably priced to buy with excellent results in most cases not noticeable.
Backup
15. A multi-drive based Raid NAS system is your best bet if you can afford it. Look for ones that support multiple RAID configurations, including RAID 1 and 5. RAID 1 will almost certainly be cheaper because it uses less disks and can still provide a good level of protection. Synology makes great covers for advertising. The DS1821+ and DS1522 are both good choices because they store data on multiple drives so you have better redundancy and faster access and allow use outside the home with apps that work on your phone .
16. At some point, you’ll need a working edit drive. Any of your photos shouldn’t be stored on your computer’s internal drive, so ideally find an SSD with higher storage capacity so you can delete and modify your photos faster. Do not delete the images on your memory card in the camera until they have been fully edited and transferred from the working drive to your NAS or other secondary backup storage. LaCie Rugged SSD Pro It’s incredibly fast, but it’s only USB-C and not backwards compatible with USB-3, meaning you can’t use an adapter for functionality.
17. If you can afford it and don’t want to waste time waiting for your NAS Array to rebuild after a drive failure, have a backup internal NAS drive ready in case something goes wrong. try to happen. Once you have the drive available, rebuilding the NAS will be significantly faster than ordering a replacement prior to installation. Look at WD RED and Seagate Iron Wolf and select a drive with at least as much capacity as the largest drive in the array.
18. Have a separate Time Machine (Mac) or Windows backup that backs up the operating system only, so in the event your computer dies, you can save all the work you’ve completed on it. mine. Restoring from a Time Machine backup on a Mac is much faster than having to delete and restore everything and reinstall every program you’ve ever installed.
on location
19. If you’re going to sell prints after a shoot, at an event, or any other occasion, first set up a gallery location on your website and generate a QR code for the event that points to the URL. Print it and hang it where everyone will see it. In general, it’s simpler to direct them to the library first than to try to contact people later and give them a link.
20. If you are going to be away from home for a long time, use owner Lacie or similar system to back up your photos is essential. Systems like Lacie BOSS allow you to save copies of your memory card locally, transfer them directly to the internal drive, and view them with apps downloaded to your phone, so if something bad happens, Your photos will be safe on an additional drive. SSDs can also be connected directly to a computer for easy editing.
Hopefully you will find these tips interesting and useful. Check back for more tech articles for advertising and thanks for reading.
Main image by Karolina Grabowska used with permission of Pixabay used under Creative Commons.
