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12 Best October Prime Day TV Deals (2023)


Black Friday is almost synonymous with great deals on TVs. But increasingly Amazon Prime Day TV deals compete with the original American shopping holiday, which has featured bargain televisions going back to the days of big-screen sets that weighed as much as a refrigerator. In July, Prime Day deals on TVs were plentiful, including screaming sales on sets from LG, Samsung, and Vizio. We expect similar sales this Prime Big Deals Days.

Maybe it’s the start of the NFL season and fall TV schedule, but some of the current TV deals are actually on par with what we’ve seen before. Here are the best Prime Day TV deals in October, tracking prices closely on top WIRED-recommended TVs, soundbars, and 4K streaming devices

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout the sale event.

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Here are the best deals we’ve found on TVs for this Prime Day.

Samsung The Frame

Photograph: Walmart

Anyone who cares about the aesthetics of their space probably doesn’t want to stare at their TV screen all the time. That’s where Samsung’s The Frame comes in: This TV looks like a piece of art when not in use, helping it blend into the background of your well-curated space.

Amazon Fire TV QLED

Photograph: Amazon

Amazon’s Fire TVs are a solid and affordable way to get a quality screen for very little money. This 65-inch model has Dolby Vision support for good colors, and you can control it using your voice and Alexa.

This large screen comes with quantum dots for bright colors and a center pedestal mount that means it will fit on your existing TV stand. Mini-LED backlighting means great contrast, and it supports a 120-Hz refresh rate at 4K for the latest console and PC games.

Hisense U8K

Photograph: Hisense

The Hisense U8K is among the best-value TVs we’ve ever seen. It features a mini LED display for ultra-bright colors and great contrast and is super easy to set up and use thanks to the onboard Google interface. Learn more in our full review (8/10, WIRED Recommends).

Hisense is a purveyor of quality mid-tier TVs, and this U7 is no exception. If you’re after a larger screen to enjoy sports, the 144-Hz native refresh rate makes games (both real and virtual) look smooth as silk. I also like that it supports the latest high dynamic range codecs, so you get the brightest, most vibrant colors possible.

LG C2 OLED

Photograph: LG

This is a solid discount on LG’s C2 OLED. This TV has perfect black levels and contrast, a center pedestal mount for easy setup with existing furniture, and a super-fast response time for gamers. It’s easily one of the best TVs you can buy right now.

If you need a super large screen and you don’t have a ton of cash lying around, this option from TCL is still solid. It has support for the latest high dynamic range codecs like Dolby Vision for great colors, and the built-in Fire TV interface features essentially any app you want. It’s not the brightest or prettiest TV ever, but it is big and has bold color.

Samsung S95C

Photograph: Samsung

This quantum dot-enabled OLED (8/10, WIRED Recommends) is the brightest organic LED display that we’ve tested. It has shockingly bright colors to go with its great contrast. Small bezels also help create a super immersive picture, making this one of the best TVs for brighter rooms. It also comes with a solar-powered remote, so you’ll never have to hunt for AAA batteries.

Samsung’s Neo QLED panels are some of the best and brightest I’ve ever seen, making them particularly well-suited to brighter viewing spaces. We have not tested this specific model, but there’s built-in Alexa to help you set timers and play Spotify when you’re not watching a movie. This one features mini-LED backlighting for near-perfect contrast and a center pedestal mount that lets you place it anywhere.

Sony’s organic LED displays are some of the prettiest TVs ever. Perfect black levels coupled with gorgeous processing make a phenomenal viewing experience. This one can also do 4K at 120 Hz, which makes it probably the prettiest gaming monitor ever made for those with a PlayStation 5, Xbox Series X, or gaming PC.

Sony has always had some of the best image processing technology on the market, and that continues with its latest Bravia models. If you are an apartment dweller who wants excellent color accuracy, easy casting thanks to a Google interface, and a quick 120-Hz refresh rate for gaming, this is the high-end TV for you.

Samsung’s Neo QLED panels are some of the best screens for bright rooms, and this pedestal-mounted 75-incher fits perfectly on most TV stands. This model also features mini-LED backlighting, which means you’ll get even better contrast and color highlights, and it has Alexa onboard, which makes it easy to set timers and ask the weather.


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