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YouTube reverses course on how to make users pay for 4K


Recently, some YouTube users started reporting that their ability to watch 4K videos was hidden behind a paid subscription, leading to an outcry. Thankfully, that experiment has been rolled back.

The trouble started a few weeks ago when YouTube users started complaining on Reddit that 4K resolution was being held back behind premium subscriptions, which cost $11.99 a month in the US and carry features. features such as lack of extras and offline viewing, although before testing the resolution option was always free. Thankfully, however, in a recent tweetsYouTube said:

We have turned off this experiment completely. Viewers can now access 4K quality resolution without a Premium membership. we are here if you have other q

YouTube hasn’t made any statements as to why it’s returning to the test, though I suspect the backlash has become clear it’s not worth the potential revenue boost. While some users don’t particularly care about the difference between 4K and 1080p, I did say that I’m happy to see 4K return to the free, as I spend a lot of time watching YouTube content on my TV. yourself and can notice a significant difference in quality a lot of the time.

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