First semi-annual sales record for Ducati in 2023
Ducati confirmed record sales in the first half of the year with 34,976 motorcycles delivered globally, 5% more than in the same period in 2022.
At the end of the second quarter of 2023, Italy retained its leading position among Ducati’s markets with 6,639 motorcycles delivered and a growth of 10% over the same period last year. The United States represents the Company’s second largest market with 4,505 bicycles, resulting in 11% growth compared to 2022. Germany is in third place, also posting 13% growth with 4,217 motorcycles. assigned.
The highest rated motorcycle in the ever-expanding Ducati lineup is the Multistrada V4 with all versions with 6,382 units delivered globally between January and June 2023.
Ducati’s naked-bike Monster is in second place with 4,299 units delivered worldwide, while in third place is the Scrambler Ducati 800 family with 3,581 units.
Francesco Milicia – Vice President of Global Sales and Aftersales at Ducati
“This first half year is Ducati’s best delivery period ever. We have a record 34,976 bikes delivered, proving that our passionate customers continue to appreciate our product line, now more diverse than ever. The supply bottleneck that occurred last year is now over but the global competition in the market has become fiercer in the post-Covid era also due to better product availability. Our commitment to Ducatisti satisfaction is stronger than ever and their continued trust gives everyone at Borgo Panigale extra motivation.”
For 2024, Ducati has announced five new colorways for its motorcycles, including the SuperSport 950 S in Stripe Livery that alternates white, gray and red, highlighting the bike’s sporty elegance.
The Monster will come in a new Iceberg White colorway, while the Hypermotard 950 RVE comes in a new Graffiti Livery Evo colorway inspired by street art.
The Panigale V2 will be available in Black on the new Livery Black base and the Multistrada V2 S introduces the ‘Thrilling Black & Street Gray’ color scheme.
