Uber CEO Dara Khosrowshahi was under pressure to promote ride-hailing app revenue after the global pandemic, brought the overall economy in the United States to a halt, but boosted the gig economy to the point of Uber does not meet user needs. Uber needs more drivers and it’s faster, but the company doesn’t categorize drivers into Worker and a variety of complaints regarding Uber The app’s extremely bad design — that is, for its drivers — held it back.
In case you lost it:
The tech company’s CEO concludes the best way to solve Uber’s driver-related problems is to Get behind the wheel of a car and become an Uber driver yourself, as The Wall Street Journal reported in a long profile of “secret boss.” Khosrowshahi is said to have bought a used Tesla Model Y with a very safe but very boring gray paint job and drove drivers around San Francisco (where Uber is headquartered) for months under the alias “” Dave K.”
Khosrowshahi began raising fares in September 2022 as part of an ongoing campaign called “Project Boomerang”, which aims to improve Uber for its drivers rather than for riders, and thus entice more people to start driving for the service. It’s not just a premium experience exclusively for the driver, but for the driver as well.
But the start was not high for Khosrowshahi, who struggled to navigate Uber’s sign-up process, and then hopes of receiving generous tips were dashed by the popular practice of ” bait”. The Uber app chastised the CEO for rejecting certain fares, and its clunky interface made it difficult to navigate and switch from one fare to the next.
G/O Media can receive commission
HEALTHIER HAIR
Augustinus Bader Hair Revitalizing Complex
Improve your hair today
The Hair Revitalizing Complex was tested via double blind trial to compare those taking it to those on a placebo. Those on the supplement were found to have increased their hair count by 56%, hair shine by 100%, and a 98% reduction in hair damage when compared to those taking the placebo. If these are the results you’re looking for, you can get a one-month supply (30 days) for just $130.
In other words, the app sucks for drivers. Khosrowshahi’s driving also showed him what it’s like to be at the mercy of rider reviews, per the WSJ:
A passenger recognized the Uber CEO and asked for advice about his startup. Even so, Mr Khosrowshahi said most riders didn’t recognize him and put together him a five star rating. He said he was very nervous the nights before driving, worried that his rating might drop the next day.
But WSJ say CEO month-Years of experience, culminating in just 100 rides and deliveries, have propelled the company to its biggest overhaul since 2009. The company’s annual results have also benefited, with Uber reported revenue and profit in 2022 higher than previous years.
It’s funny how the Uber CEO and several other executives have to get behind the wheel, while experiencing firsthand the technical difficulties and stress that drivers face (as well as the rude of Uber drivers) to change things up.
I encourage you to read the whole thing WSJ profile, because it’s so close to a benign allegory about the tech industry that we can understand it — especially when it’s about the CEO of a company like Uber, which has had conflicts with drivers (ahem, workers) for many years.
The test is far from perfect and is hardly representative of what an average Uber driver (who doesn’t happen to be the CEO of a major tech company) would experience. At one point, for example, the WSJ said the CEO vowed never to take the bus that took him across the Bay Bridge to Oakland during rush hour again. How many Uber drivers can say the same without facing some monetary loss?
But, at the very least, the record shows how doing things that benefit the people who actually do most of the work can have a positive impact on a company’s bottom line. Instead of trickling down here is drip economics in action.
The changes to the app brought about by the CEO’s driving days are receiving praise from motorists, who have demanded similar changes and more transparency in their pay for a year. long time. Now, maybe let’s give these slightly happier Uber drivers some substantial benefits, not just app updates or UI patches.
