Samsung partners with leading digital studio to bring global phenomenon 5-Minute Crafts® and animation brand TeenVee to European TV devices
London, November 23, 2022 – TheSoul publisher today announced a partnership with Samsung to bring some of TheSoul’s globally renowned brands to Samsung TV Plus in key European territories. With the leading TV manufacturer’s offerings reaching 24 countries, this partnership enhances TheSoul’s global distribution capabilities to additional smart TV devices.
TheSoul Publisher and Samsung TV cooperate
To further expand its global offering of free content, TheSoul Publishing will release both 5-Minute Crafts® and TeenVee in English and Spanish versions on Samsung’s FAST service. Content will be introduced starting this month and continue to roll out through the end of the year.
TheSoul’s content will consist of 22-minute episodes broadcast on two ad-supported free linear television (FAST) channels across four territories. The show will also be available as a video on demand (VOD), providing a library of handmade, DIY, and animated videos for Samsung device owners – allowing audiences to view TheSoul content in a unique way. suit their preferences.
“We are delighted to launch TheSoul Publishing’s flagship brand, 5-Minute Crafts®, throughout Southern and Northern Europe and Benelux and TeenVee throughout Italy and Spain later this year. TheSoul’s globally popular content is a great addition to the Samsung TV Plus lineup and we hope this will be the start of an ongoing partnership,” said Cristina Sala, Samsung Country Manager. TV Plus, Italy said.
TheSoul Publishing is an award-winning digital studio dedicated to producing original, positive, and entertaining content for a global audience. As one of the world’s most popular and growing online media companies, TheSoul has more than 1.5 billion social media followers on Facebook, Instagram, TikTok, YouTube, Pinterest and Snap. Its global creative team continuously delivers irresistible and engaging content for all ages, in 20 different languages, delivered over a media-driven cross-platform network. society.
“Whether inspiring families through crafts or entertaining funny animations, our content touches all global demographics and interests. That’s why we’re so excited to bring our hugely popular channels to Samsung TV Plus, allowing fans to watch our multilingual content directly on their Samsung TVs and devices. them,” said Jonathan Shrank, Head of Content Distribution at TheSoul. “We firmly believe that this new partnership will help our content connect with the intended audience. TheSoul wants our fans to be able to watch our entertaining videos whenever they want and wherever they go.”
About Channel
Craft in 5 minutes®, the most followed DIY digital brand in the world, with over 400 million social media subscribers.
- In November, the English version of the globally beloved channel will be available on Samsung TV Plus in Sweden, Italy and the Netherlands.
- The Spanish version will be available in Spain in the coming months
TeenVeebrings together the hugely popular Teen-Z and Avocado Couple into one super animated channel, with a total of over two billion views on YouTube by 2021.
- In the coming months, the English version of TeenVee will be available in Italy on Samsung TV Plus.
- The Spanish version will launch in Spain at the same time.
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About Samsung TV Plus
Samsung TV Plus is a free TV, no subscriptions, no subscriptions, no additional devices or credit cards. Pre-installed on all Samsung SmartTV 2016 2022 and available for download from Google Play and Galaxy Store on Samsung Galaxy smartphones and tablets in select territories. Samsung TV Plus instantly offers a growing number of channels across genres including news, sports, and entertainment, as well as an on-demand video library of your favorite popular movies and shows. The free, ad-supported video service is available in the UK and 15 other European territories, all you need is an internet connection. For the latest information on Samsung TV Plus, please visit samsung.com/tvplus.
About TheSoul Publisher
TheSoul Publishing is an award-winning digital studio dedicated to producing original, positive, and entertaining content for a global audience.
As one of the world’s most popular and growing online media companies, TheSoul Publishing has more than 1.5 billion social media followers on Facebook, Instagram, TikTok, YouTube, Pinterest and Snap. Its global creative team continuously delivers irresistible and engaging content for all ages, in 20 different languages, delivered over a media-driven cross-platform network. society.
From cutting-edge 3D technology to eye-catching stop-motion, from fun live performance to engaging music videos, from inspirational craft projects to vibrant animation, TheSoul’s portfolio of media brands Publishing has it all. TheSoul Publishing’s famous channels include 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La TV plus Life, Teen-Z, Baby Zoo, Slick Slime Sam and Polar.
Its most viewed channel, 5-Minute Crafts®, is the number one DIY digital brand in the world and the only one to consistently rank in the Top 10 of all YouTube channels and in the Top 10 of all YouTube channels. all Facebook pages.
Current initiatives include expansion across social media, music, podcasts and streaming platforms such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime, and Chinese platforms including Xigua, Douyin and Bilibili as well as the continued growth of its phenomenal global production group, to provide fans with more content they desire.
TheSoul Publishing has won numerous awards including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie and Lovie awards. The company was named ‘Digital Studio of the Year’ at the Digiday Video & TV Awards 2021, and most recently, nominated for ‘Digital Team of the Year’ at the Digital Industry Awards of the Year. 2022 by The Drum.
TheSoul Publishing is headquartered in Cyprus with an international production team spanning over 70 countries and six continents. The company’s state-of-the-art studio facilities are located throughout Europe in Limassol, Cyprus, Riga, Latvia and most recently opened in the city of Budapest.
For more information about TheSoul Publishing, visit the website.
