Electric cars produced under a joint venture between Sony and Honda could generate more money through a paid content platform, according to the report. The Wall Street Journal.
Interviewed while visiting Honda’s Marysville, Ohio factory, Sony Corporation CEO Kenichiro Yoshida said the company is looking at a subscription model in which drivers pay extra for downloadable entertainment content. get off their car.
Concept Sony Vision-S 02
Based on The Wall Street Journal, Yoshida created an analogy for Sony’s PlayStation business. In addition to selling PlayStation consoles, Sony now has a PlayStation Plus subscription service with multiplayer functions and downloadable content. As of the first quarter of this year, PlayStation Plus had 47.4 million subscribers, The Wall Street Journal noted.
PlayStation Plus gives Sony a continuous stream of revenue after each console is sold, and it looks like the company wants to do the same with cars. In this respect, Sony cars will not be an exception. A long list of automakers can foresee an early time when pay for extras online will be common.
Chinese tech company and former Faraday Future backer LeEco also envisioned making electric cars a conduit for costly entertainment, but its push to enter the auto industry has faltered. engulfed by financial difficulties.
Prototype test Sony Vision-WILL
Sony and Honda joint venture announcement in March — perhaps to become its own publicly traded company, executives have suggested. The first product will launch in 2025.
Before partnering with Honda, Sony revealed some very interesting EV concepts. First to come Vision-WILL sedan in January 2020, then Vision-S 02 SUV this early year.
Honda’s plan its own dedicated EV platform for the end of the decade — with aspects that can be shared with Sony’s joint venture vehicles. First, the Honda Prologue electric SUV will debut in 2024 using General Motors’ Ultium platform. GM will also assemble the Prologue and an electric SUV for Honda’s premium Acura brand.
