We love the beauty of everything here at Who What Wear, but if there’s anything we love above all, it’s aroma. We can talk about the fragrance for hours on end and won’t get bored of it. We’re constantly wondering about new fragrance launches, our all-time favorite fragrances, and how a certain scent smells to our body chemistry. It’s really a way of life.
I personally use fragrance as a way to power up however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would make people remember me (interestingly I chose Tom Ford Black Orchid, which you’ll find on this list). As I got older, I realized that aroma There can be many things that someone remembers about you. Perfume can be a form of self-expression — a perfect finishing touch to an outfit, a way to recall old memories, or a way to match how you feel.
Senior beauty editor Erin Jahns I feel the same way about the scent. We take a moment to decide definitively what the best perfume of all time is. Don’t worry — we’ll still cover perfumes back and forth, but for now we have a guide to refer to as a starting point.
