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Tech
Can Congress Really Pass ADPPA, America’s Data Protection and Privacy Act
Under the new version of ADPPA, Butler said, some forms of targeting will remain popular, especially first-party data-driven targeting. If…
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Tech
Health sites allow ads to track visitors without letting them know
All too often, Digital advertising ends up improperly targeting the most vulnerable people online, including abuse victim and children. Adding…
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Tech
Google has a new plan to destroy cookies. People are still crazy
“There are several improvements in Topics,” said Hamed Haddadi, principal scientist at Brave, a privacy-focused browser and search engine. He…
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Tech
Google’s alleged scheme to manipulate the online advertising market
In 2010, one Google product manager Scott Spencer came up with a interview explains Google’s use of a “second price”…
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