Sports management company Athlete’s Advantage announced on April 6 a new Name, Picture, and Likes endorsement agreement formed between the star quarterback of the University of Kentucky football team, Will Levis, and the organization. own stallion War of Wills standing at Claiborne Farm near Paris, Ky.
Will Levis, a Madison, Ct. native, is the starting quarterback and captain of the University of Kentucky football team. Last year, Levis threw more than 2,820 yards and had 24 touchdowns. During his first season at Lexington, Levis gained a reputation as a spearhead athlete and leader who, both on and off the field, with unparalleled tenacity, helped the University of Kentucky football team win second win at VRBO Citrus Bowl in the past. five.
War of Will is a #1 winner on both grass and dirt, with earnings in excess of $1.8 million. With his win in the 2019 Preakness Stakes (G1), War of Will became the first American classic winner to be selected by an internationally renowned stallion. War front , who also stands at Claiborne Ranch. War of Will is gearing up for the 2022 breeding season with a $25,000 promotional fee and his first ponies will be born this spring.
Claiborne Ranch, as association manager for War of Will, has been at the forefront of the Thoroughbred business for over a century. The historic activity was once home to some of the most influential horses ever to grace the turf and dirt, including Bold Ruler , Forego , Personal , Ruffian , Seabiscuit , Swaleand considered by many to be the greatest racehorse of all time, Secretariat .
So this is pretty cool. @claibornefarm @nil_athlete pic.twitter.com/ftRXjoPmiy
– Will Levis (@will_levis) April 6, 2022
The deal includes a sports-focused multimedia advertising campaign of both soccer players and thoroughbred horses.
This partnership will represent the first NIL agreement for any college student-athlete with a Thoroughbred stallion association to promote the sale of breeding seasons. In the United States alone, the Thoroughbred industry has had a multi-billion dollar impact on the economy, with the majority of livestock facilities located in Central Kentucky, which is also home to the University of Kentucky.
“We are thrilled to be the first farm to partner with a Division 1 athlete in this newly created NIL space,” said Walker Hancock, president of Claiborne Farm. “Having a star quarterback help drive one of our young and promising stallions is a new way of advertising that we think provides the perfect synergy for our brands. Will’s athleticism and performance displayed on the field reflect what we’ve seen with War of Will on track and why he’s such an exciting stallion.”
Representatives of Athlete’s Advantage are extremely excited about the prospect of this partnership.
“This is a very important and significant agreement that establishes the first endorsement agreement between a university student and athlete and one of the Commonwealth’s signature industries, Thoroughbred horse breeding. strains,” said Athlete’s Advantage president, Ryan Miller. “We believe Will Levis and War of Will will be seen as pioneers in the NIL space, paving the way for all of those who follow them. We are grateful that Walker and his team at Claiborne have been there. foresight to see the value in working with Will Levis and is confident that all stakeholders will see a huge positive impact from doing so.”
