Over the years, the art and commercial art community has gradually gotten wiser, learning to run their businesses like businesses and say no to free work. So why are these famous artists working for free when it comes to the Super Bowl? The NFL certainly doesn’t have to fight for money, so do they get paid? Should any artist, famous or unknown, work for exposure?
In this video from YouTube channel future, Chris Do explained the progress of the program midway through the Super Bowl. He also explains some possible reasons why popular artists provide free entertainment to millions of people during Superbowl’s halftime shows. By some estimates, searches for Rihanna’s cosmetics brand “Fenty Beauty” increased by 833% following the show she featured the brand. Rihanna also landed a multi-million dollar deal with Apple for a Apple TV+ documentaries, Apple Music introduced playlists, interviews, etc. as part of the deal.
In the video, one can see that Chris is not overly comfortable with the idea of doing work for exposure. The channel is focused on teaching creators how to earn their true value. However, under the right circumstances, an exchange can also be the right decision. Trading your time and expertise for exposure can be a good decision when you have a product or service that will pay off even while you’re asleep.
What do you think? Is working for exposure always a bad decision or are there exceptions?
