A few years ago, a new, beautifully designed brand of no-spirits aperitif, Ghia, entered the market. Designed to ignite the drinking spirit by transporting one to a space that offers simple pleasures without the paralysis of the night, Ghia is a modern brand that has revolutionized the relationship between drinking and socializing. The head of the brand is founder Mélanie Masarin. Inspired by her hometown of Lyon, France and her cherished summers in the South of France near the Mediterranean with friends and family, Masarin recreated the magic hour of aperitifs while establishing core values. core of Ghia. And as many of her predecessors have done, Masarin saw a gap in the market when she realized there was a shortage of interesting and complicated mocktails. So she sought to create her own.
Since its debut, Ghia has received recognition from esteemed publications such as New York Times, The Wall Street Journal, and Vogue and can be found in over 650 stockpiles across the United States. Additionally, notable Ghia products, such as the original Apéritif infused with bitter botanicals and herbs and Le Spritz launching in 2021, have won prestigious industry awards. In fact, Ghia is the first alcohol-free brand in history to win the award Mr.‘S Drink of the Year awards in 2020 and was recently named one of the Fast company‘S The most innovative companies in the consumer goods industry by 2022.
