In 2018, Éva Goicochea changed the sexual wellness industry forever. That was the year she launched Maude, a brand that reinvented sexual essentials through carefully crafted intimate care products. As the company’s founder and CEO, Goicochea aims to create a new chapter in the industry — one that is not outdated, confusing, or exclusive. Thus, Maude is a company built on quality, simplicity and inclusivity. Goicochea has curated a range of essentials that are not only efficient but also extremely luxurious in well-designed packaging and form that captures the attention of the modern consumer, who craves products that are not too expensive. products have an “expiry date”.
Two years after founding the company, Dakota Johnson joined the team as an investor and co-creative director with Goicochea. Goicochea has also become one of 10 Latinx female founders to raise more than US$10 million in venture capital. With a strong, dedicated team, Goicochea and Johnson are on a journey to continue to evolve and define what modern proximity really means to them. all of everyone is welcome. Goicochea explains: “In order to change the culture and create a better industry, I felt that it was imperative to bridge the gap and create a company that spoke to everyone.
