Spanish wine model Campo Viejo has introduced a brand new packaging replace to assist make its merchandise extra sustainable going into the long run. The announcement will see the model using wine bottles crafted utilizing 68% recycled glass to be extra in-line with sustainability ambitions, whereas it would additionally see bottle netting eradicated. The model may even be shifting to recyclable FSC-certified PET paper for its labels to make use of much less paper and ink.
Wine Portfolio Director for Pernod Ricard UK Lucy Bearman spoke on the brand new Campo Viejo packaging initiative saying, “Campo Viejo is among the world’s most admired manufacturers and is experiencing progress of +5.6%. The brand new visible identification maintains Campo Viejo’s daring color pallet and fashionable traditional look, while reflecting the premium high quality of the wine as substantiated on the latest Mundus Vini awards. These are delicate, evolutionary enhancements however importantly a chance to make extra sustainable, packaging selections. We’re set to proceed to drive worth into the Spanish class by sustaining our loyal shopper base and attracting new shoppers with this enhanced design from Campo Viejo.”
