Proton forms its own subsidiary for new and smart energy vehicles – Proton New Energy Technology
Proton has formed a new company to process sales and distribution of smart cars and its own new energy vehicle (NEV) service Future. NEV is a Chinese term for electric vehicles, including mild hybrid and PHEVs. A wholly owned subsidiary of Proton, Proton New Energy Technology (Pro-Net) will be run by a separate management team and staff will include external hires from different industries. .
Pro-Net CEO is Zhang Qiang, who has a long history in the auto industry in China and has worked at Proton for the past 5 years, focusing on sales and network development. Key members include Salawati brand director Mohd Yusoff, 25 years of experience in the automotive industry; and chief information officer Sua Chek Hoong, a newcomer to Proton with 20 years of experience in the media and IT industries.
Pro-Net management will report to a board of directors headed by Proton CEO Li Chunrong and supported by Deputy CEO Roslan Abdullah, Chief Financial Officer Wang Huaibing, Deputy Director of Human Resources and Administration administrator Amran Mohd Tomin.
The sale of smart electric vehicles is expected to start here in early Q4 2023 and the first model will be smart number 1. Pro-Net is now laying the groundwork and the first priority will be to roll out charging solutions for customers, both home and public.
“Our studies show that consumers’ reluctance to adopt new energy vehicles is tied to their concerns about charging availability. Pro-Net intends to address this with a two-pronged approach that combines home charger installation and maintenance with a comprehensive public network that will be built with dedicated development and operations partners. charging stations,” said Li.
“As a subsidiary of Proton, Pro-Net has a responsibility to ensure our products and services are accessible to all Malaysians regardless of where they reside, so in addition to fixed chargers, We are also looking at mobile solutions to expand our reach,” he added.
“The NEV industry is growing exponentially and Pro-Net wants to be a major part of it both in Malaysia and abroad. Since these new services won’t be weighed down by previous model lines or even traditional service operations, this is an opportunity for Proton to reframe the customer experience and reposition itself as a mobile carrier can attract new and traditional buyers,” continued Li.
We are starting a new energy journey but with today’s official announcement regarding Pro-Net, our plans will gain momentum leading to more developments in the months and years to come,” Proton director added.
Last month, Proton and smart formalized their partnership with signed a general distribution contract That will see P1 sell and offer smart car services in Malaysia and Thailand. Proton towards sell 800-1,000 smart cars per year in Malaysiaand is targeting 10,000 units by 2027. More on The #1 smart EV is here.
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