For Speedy Launch:
October 26, 2021
Contact:
Moira Colley 202-483-7382
Los Angeles – Individuals for the Moral Therapy of Animals (PETA) has partnered with H&M to launch a group of fashion-forward womenswear, menswear, and kidswear for his or her Co-Exist Story, all made with modern animal-free supplies. The gathering—which incorporates sneakers and equipment—can be obtainable on hm.com and at choose H&M shops worldwide starting November 4.
Each piece within the Co-Exist Story is licensed “PETA-Approved Vegan.” The gathering’s groundbreaking supplies embrace FLWRDWN—a cellulosic materials created with pure wildflowers—in cozy puffer sneakers and jackets, padded trousers, and reversible quilted shoulder baggage. VEGEA (an modern vegan materials partly constructed from grape skins, stalks, and seeds discarded throughout winemaking) is used to create an embossed vest and trousers, whereas ECONYL® fiber (a regenerated nylon created from waste, like fishing nets and material scraps and others) seems in cozy oversize knits. The gathering additionally contains vegan make-up and youngsters’ T-shirts that declare, “Communicate Up for Animals!”
“Geese are loyal mates for all times, cows are steadfast mates, and sheep are playful and affectionate—they don’t seem to be jackets, sneakers, or sweaters,” says PETA Company Accountability Supervisor Laura Shields. “PETA is delighted to accomplice with H&M for a group that exhibits buyers from Stockholm to Shanghai that the way forward for style is trendy and animal-free.”
The gathering—which is the third installment of H&M’s Innovation idea—was photographed with oversight by PETA at Hillside Animal Sanctuary, one of many U.Okay.’s largest sanctuaries for rescued farmed animals. Photos are available here.
PETA—whose motto reads, partially, that “animals usually are not ours to put on”—opposes speciesism, a human-supremacist worldview. For extra info, please go to PETA.org or comply with the group on Twitter, Facebook, or Instagram.
