Tech

‘One Margarita’ is the song of the summer—and the moment


Moore, by her own admission, has never had a “cough period.” But she understands why someone would do it, and she wants to shift focus away from the abstinence message in the original viral video. (“If I hadn’t been married, honey,” she told me via Zoom, “I would be drowning in that coughing phase now.”) As “One Margarita” went viral, she was happy to see everyone people of all genders and all genders lip-synced to her song. Many people don’t even shy away from the nod of the chorus: “Give me five margaritas, Imma good luck/Give me five margaritas, Imma puts in your cake.” Given the many backlashes the LGBTQ+ community has faced recently—Boycott weird beerhundreds disqualification bill, threats are made against the drag-and-drop brunch — she’s glad her sext-up song was dropped at the start of Pride month. “I feel like there is going to be some kind of revolution, especially for women,” she said. “That’s one of the reasons why when I hear the lyrics in my head while singing freely, I want to change my mind.”

The success of Moore’s song also speaks to something else: a creator gets their money, namely a Black woman creator. There’s a long history of trends and meme machines that separate Black creators from the culture they create, but as “One Margarita” grew, Moore performed with Terrell and Casa Di —and their names—spread with it. It didn’t become a choreography challenge separate from their song, leaving them unrecognized. As my colleague Jason Parham wrote, TikTok often full of cultural appropriation. Technology, like us now see with AI, there’s a way to squeeze people’s creative labor and then cut them off. So far, that hasn’t happened with “One Margarita.”

“I’ve been a content creator for 13 years, and most of the time the stuff I do impresses people like me,” says Moore. “This is one of the first times when I feel like some of my content resonates. much with people who don’t look like me at all. I’m seeing all these white girls, I’m seeing a bunch of weird people, I’m seeing the boys in the fraternity. I was like, ‘Wait, my God!’”

Dixon and Terrell, who have been composing music together since they were children, say that now their goal is to find someone else to add another line to the song. “People, like, recommend their favorite artists. They’re saying ‘Oh, city girls! Megan Thee Stallion! Lizzo!,” Dixon said. “The next stage is to have an artist in the song to take it to the next level.”

As he said this, Moore shook his head and smiled. There are a lot of female rappers that she wants to have in the song, including Lizzo, she said. “If any of them say, ‘May I have a piece of this?’”, she said, “I would say: ‘Come on, we have more margarine.’” If the techniques math can help anything, let’s hope they get that message to the right MC.

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