Australian motorcycle sales figures
first half of 2023
January 1 to June 30, 2023
A total of 45,085 Motorcycles and Off-Road Vehicles (OHVs) were sold between January and June 2023, down 5.9% from the same period in 2022.
Road motorbikes accounted for 38.6% of total sales with 17,432 units. This is a 4.0 percent drop on the 2022 figures.
Off-road motorcycles accounted for 37.4% of total sales with 16,884 units, down 13.0% from 2022 figures. The largest contraction of any kind.
Scooters accounted for 5.8% of total sales, with a sales result of 2,618 units. This represents a 6.3% drop on the 2022 figures.
While sales across most segments declined, the OHV market grew 7.6% with sales of 8,151. This figure accounts for 18% of total revenue
FCAI motorcycle sales figures
first half of 2023
January 1 to June 30, 2023
- YTD Total Revenue First half of 2023 – 45,085 (First half of 2022 is 47,929 – First half of 2021 is 55,840)
- Total Sales on YTD Road First Half of 2023 – 17,432 (First Half of 2022 is 18,164 – First Half of 2021 is 17,331)
- YTD Total Terrain Sales First Half of 2023 – 16,884 (First Half of 2022 is 19,406 – First Half of 2021 is 22,231)
- YTD Total scooter sales First half of 2023 – 2618 (First half of 2022 is 2784 – First half of 2021 is 2499)
- YTD Total sales of OHV/ATV/SSV First half of 2023 – 8151 (First half of 2022 is 7575 – First half of 2021 is 13,779)
Industry Reviews
“It is important that the sales of off-road motorcycles have exceeded sales of off-road motorcycles in the first six months of this year,according to FCAI CEO Tony Weber. “Also of note is that scooter sales are down 6% from this time last year, noting that scooter sales are generally stable during tough economic times.”
Mr. Weber acknowledged that it has been a difficult six months for the motorcycle industry, noting that this is in line with the overall pressures of the economy with rising costs of living and rising interest rates.
This is not the full picture
Unfortunately, these are the only figures we received from the official sales audit. Historically, we’ve been able to see each brand and model by car, but FCAI-affiliated brands now keep their tags close to their chests and refuse to divulge detailed data, that’s why. You haven’t recently seen the usual detailed motorcycle sales figures broken down by make and model segment that we bring to you every quarter on MCNews.com.au. New Zealand has a transparent mechanism with publicly reporting monthly subscription data but here it all becomes confidential.
It should be noted that some brands are not represented in the official audited figures regarding motorcycle sales. The fact that they do not publish their figures to the audit body and are part of FCAI seems to be the catalyst that FCAI brands currently publish only very limited data, which does not appear to disclose any information. market for brands not affiliated with FCAI.
Urban Moto Imports brands such as Royal Enfield, Benelli, MV Agusta, Segway and Rieju are not included in FCAI’s inspection.
Likewise, companies such as CFMOTO, Kymco, Sherco and Landboss, under the management of Mojo Motorcycles, are not included in the sales figures because these companies are not members of the Federal Chamber of Automotive Industry. .
With total quoted sales of 45,085 in the Australian market, excluding sales from those brands, the actual figure could exceed 60,000 as these newer brands will capture more market share. more as time goes by.
