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Lancia: The revival of the legendary Italian brand begins in April 2023


lancia announced plans to unveil a new concept at this year’s Milan Design Week, which will run from April 18 to 23.

This comes after the 116-year-old company revealed its wildness The concept of “three-dimensional declaration” Pu+Ra Zero in November last year, previewing the designs of the upcoming cars.

EQUAL previous reportLancia plans to launch three new electric vehicles (EVs) starting in 2024, before switching to all-electric in 2028, as part of its 10-year strategic plan.

The first of these cars is confirmed to be a new version of the Ypsilon city car, due out in 2024, with Stratos-inspired round taillights and a sustainable interior with at least 50% contact points. Touch is “ecological”. .

It is expected that the new Lancia Ypsilon will be based on Stellantis’ STLA Small EV platform, which will inherit the eCMP platform currently underpinning models like Peugeot e-208 And e-2008among others.

The second EV is an unnamed flagship, which was previously reported to launch in 2026 and is the “end of the crossover segment,” according to Lancia CEO Luca Napolitano last April. Rumor has it that she wears the Aurelia nametag.

The third EV is confirmed to be a new Delta, which was previously reported to launch in 2028 and will be “muscular, geometric and tough”. It is unclear whether a sporty HF variant will be part of the range.

All three of these new Lancia EVs will share the brand’s new logo marking the brand’s shift towards all-electric models.

Lancia is currently one of Stellantis’ ‘Premium’ brands alongside Alfa Romeo and DS, and will sell its vehicles in Europe using a dealership model from 2024.

This means that Lancia is expanding beyond Italy, which is currently the only market where Lancia sells cars.

It withdrew from the rest of Europe in 2017 after a flurry of new products – many of which were renamed Chryslers in a failed attempt to “twin” the two brands – difficulty in the market.

It plans to open 100 dealerships in 60 European cities, but plans to sell 50% of its cars online.

Napolitano said that by the end of 2021, Lancia’s current 10-year plan does not involve an expansion beyond Europe or a return to motorsport as Lancia tries to restore its credibility.

“But next year, if all goes well, why not try bringing right-hand drive (Lancia models) to Japan, South Africa or Australia?” I said Reuters in December 2021.

Lancia was last seen in Australia in the mid-1980s with the Beta family.

There were plans put in place to bring the first-generation Delta here, along with bigger fare like Thema, but these never happened. That is despite said models offered on ponds in New Zealand.

Lancia is far from the only Stellantis brand currently in the process of going all-electric. DS is set to be an electric-only brand from 2024, Abarth by 2024, Alfa Romeo from 2027, Fiat by 2030, Maserati by 2030 and outside China Opel/Vauxhall will only sell vehicles electricity by 2028.

THAN: Lancia will only run on electricity by 2028, launching three new models
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THAN: A brief history of Lancia, a brand with a future

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