Intel just announced a new interface and overall product strategy, choosing to modernize in a simple way. The changes come amid growing expectations for the launch of Intel Core Ultra processors, the project has been known as Meteor Lake ever since. its description in 2021.
In what the company is describing as the best Important brand updates in 15 years, Intel will no longer put a generation message before its processor name. It will also remove the ‘i’ before the processor stratification starting with the Meteor Lake generation, and any new products that emerge after that in marketing or silicon.
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This change means that the next Core processor will be called “Intel Core 3 processor” and subsequent numbers, instead of “14th Gen Intel Core i3 processor”.
Intel explained the changes will begin in the second half of 2023, and stated that they will apply to all products “in the future, starting with Meteor Lake”. As the pressure to release new ‘Ultra’ processors increases, one can only wonder if the launch will happen sooner.
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The company says the rebranding highlights the significant change it is making in architecture and design with the launch of the Intel Core Ultra processors.
