Hyundai is considering having some features behind a paywall in an effort to stay connected with customers after selling them a car.
The new European Hyundai Connected Mobility division this week announced that it will combine the company’s Mocean vehicle subscription service and Bluelink service joint ventures to facilitate the introduction of features under request.
Hyundai Connected Mobility Director Marcus Welz said car The company is “looking at on-demand features as an option, to add more personalization to the vehicle”.
“What you typically see in the industry is a legacy use case, such as heated seats. This is brought to customers using new technology such as software updates,” he said.
“However, I think the benefit of feature-on-demand is exactly the opposite: bringing new features to old cars.”
Mr. Welz did not specify what these features were but suggested that they may involve upgrading existing software and components for greater performance.
Many automakers are looking to increase their use of subscription services, which provides another significant source of potential revenue.
“For years, we worried about how to sell more cars,” Mr. Welz said. car.
“Today we worry about ‘what if all we do is sell cars?’.”
Hyundai’s move came later BMW stepped back intended to push owners to ‘subscribe’ to certain features already fitted to their car, such as heated seats, although it still allowed owners to pay monthly for features such as remote start.
The Volkswagen Group previously had introduces a similar concept for required safety features.
THAN: Everything Hyundai
