This is the video I’ve been waiting for! SEO is the bane of my life. If I’m being honest, I don’t really understand it. At the age of 48 and a photographer for almost 16 years, I have a clear understanding of my work-related skills and what it means to be able to take a good photo. However, I, I suspect like many photographers, only know enough about social media, websites, and SEO to be dangerous. This video shows what to do to be on top of Google in 2023 and where to go for more information on the topic.
Jeff Brown talks about Google’s new Useful Contents update, how SEO will play a smaller role when it comes to rankings, and how to create a website that Google will love. He explains why you need to connect with your visitors in less than three seconds through understanding your customer’s fears and empathizing with their needs. He also covers important topics we’ve all debated, like why you should necessarily have a price on your site, the benefits of removing the testimonials page, and how to convert visitors. your access into inquiries and reservations.
Jeff Brown’s business background is called The Photographer’s Mentor. I tend to agree with that. Knowing Jeff personally and seeing how not only he but many other photographers has helped me make it hard for me to disagree. First and foremost, he’s a photographer, but he’s also a business educator, a writer, and a great person.
